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  • Ký hiệu PL/XG: 658.8 C5216
    Nhan đề: The marketing plan handbook /

ISBN 9781936572670
DDC 658.8
Tác giả CN Chernev, Alexander
Nhan đề The marketing plan handbook / Alexander Chernev
Lần xuất bản 6th ed.
Thông tin xuất bản United States : Cerebellum Press, 2020
Mô tả vật lý vi, 148 pages. : illustrations ; 24 cm.
Tóm tắt The Marketing Plan Handbook (6th Edition) presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-by-step method for crafting a strategically viable marketing plan, this book provides the relevant information in a concise and straight-to-the-point manner. It outlines the basic principles of writing a marketing plan and presents an overarching framework that encompasses the plan’s essential components.
Thuật ngữ chủ đề Marketing
Thuật ngữ chủ đề Marketing-Management
Thuật ngữ chủ đề Marketing-Planning
Khoa Khoa Quản trị Kinh doanh
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300 |avi, 148 pages. : |billustrations ; |c24 cm.
520 |aThe Marketing Plan Handbook (6th Edition) presents a streamlined approach to writing succinct and meaningful marketing plans. By offering a comprehensive, step-by-step method for crafting a strategically viable marketing plan, this book provides the relevant information in a concise and straight-to-the-point manner. It outlines the basic principles of writing a marketing plan and presents an overarching framework that encompasses the plan’s essential components.
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650 |aMarketing
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650 |aMarketing|xPlanning
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