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  • VN Book Drive
  • Ký hiệu PL/XG: 658.802 W7765
    Nhan đề: Winning market leadership :
ISBN 9780471644309
DDC 658.802
Nhan đề Winning market leadership : strategic market planning for technology-driven businesses / Adrian B Ryans, Roger More, Donald Barclay, Terry Deutscher
Thông tin xuất bản Toronto : Chichester : Wiley Canada, 2000
Mô tả vật lý 309 p. ; 23 cm.
Tóm tắt Strategic marketing planning in technology-intensive businesses (e.g. , computers, telecommunications, software, biotechnology, semiconductors, and pharmaceuticals) is more complex and unmanageable than in most other businesses, traditionally taking up huge amounts of management time and producing plans that are quickly obsolete
Từ khóa tự do Strategic planning.
Từ khóa tự do High technology -- Marketing.
Từ khóa tự do Marketing -- Planning.
Khoa Khoa Quản trị Kinh doanh
Tác giả(bs) CN More, Roger
Tác giả(bs) CN Ryans, Adrian B
Tác giả(bs) CN Barclay, Donald
Tác giả(bs) CN Deutscher, Terry
Địa chỉ 300Q12_Kho Mượn_02(1): 074016
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245 |aWinning market leadership :|bstrategic market planning for technology-driven businesses / |cAdrian B Ryans, Roger More, Donald Barclay, Terry Deutscher
260 |aToronto : |bChichester : Wiley Canada, |c2000
300 |a309 p. ; |c23 cm.
520 |aStrategic marketing planning in technology-intensive businesses (e.g. , computers, telecommunications, software, biotechnology, semiconductors, and pharmaceuticals) is more complex and unmanageable than in most other businesses, traditionally taking up huge amounts of management time and producing plans that are quickly obsolete
541 |aDự án VN Book Drive
653 |aStrategic planning.
653 |aHigh technology -- Marketing.
653 |aMarketing -- Planning.
690 |aKhoa Quản trị Kinh doanh
700 |aMore, Roger
700|aRyans, Adrian B
700|aBarclay, Donald
700|aDeutscher, Terry
852|a300|bQ12_Kho Mượn_02|j(1): 074016
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