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ISBN 9781119231387
DDC 658.0557
Tác giả CN Marr, Bernard
Nhan đề Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary results / Bernard Marr
Thông tin xuất bản West Sussex, United Kingdon : John Wiley and Sons Ltd, 2016
Mô tả vật lý 308 pages. : illustrations ; 22 cm.
Phụ chú Includes index.
Tóm tắt "The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter "-
Thuật ngữ chủ đề Strategic planning
Thuật ngữ chủ đề Consumer behavior
Thuật ngữ chủ đề Big data
Khoa Khoa Công nghệ Thông tin
Khoa Khoa Quản trị Kinh doanh
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100 |aMarr, Bernard
245 |aBig data in practice : |bhow 45 successful companies used big data analytics to deliver extraordinary results / |cBernard Marr
260 |aWest Sussex, United Kingdon : |bJohn Wiley and Sons Ltd, |c2016
300 |a308 pages. : |billustrations ; |c22 cm.
500 |aIncludes index.
520 |a"The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking Develop your own big data strategy by accessing additional reading materials at the end of each chapter "-
541 |aMua
650 |aStrategic planning
650 |aConsumer behavior
650 |aBig data
690 |aKhoa Công nghệ Thông tin
690|aKhoa Quản trị Kinh doanh
852|a300|bQ12_Kho Mượn_02|j(1): 072477
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1 072477 Q12_Kho Mượn_02 658.0557 M358 Sách mượn tại chỗ 1

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