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ISBN
| 9789811363382 | |
DDC
| 338.4791 | |
Nhan đề
| Big Data and Innovation in Tourism, Travel, and Hospitality : Managerial Approaches, Techniques, and Applications / [Editors] Marianna Sigala ... [et al] | |
Thông tin xuất bản
| Singapore : Springer, 2019 | |
Mô tả vật lý
| 227 pages. : illustrations | |
Tóm tắt
| This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation. | |
Thuật ngữ chủ đề
| Tourism | |
Thuật ngữ chủ đề
| Big data | |
Thuật ngữ chủ đề
| Tourism-Technological innovations | |
Khoa
| Khoa Du lịch và Việt Nam học | |
Tác giả(bs) CN
| Sigala, Marianna | |
Tác giả(bs) CN
| Rahimi, Roya, 1982- | |
Tác giả(bs) CN
| Thelwall, Mike | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
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| 245 | |aBig Data and Innovation in Tourism, Travel, and Hospitality : |bManagerial Approaches, Techniques, and Applications / |c[Editors] Marianna Sigala ... [et al] |
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| 260 | |aSingapore : |bSpringer, |c2019 |
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| 300 | |a227 pages. : |billustrations |
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| 520 | |aThis book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners have to address for effective big data innovation. The book proposes a process-based model to identify and implement big data innovation strategies in tourism. This process framework consists of four major parts: 1) inputs required for big data innovation; 2) processes required to implement big data innovation; 3) outcomes of big data innovation; and 4) contextual factors influencing big data exploitation and advances in big data exploitation for business innovation. |
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| 650 | |aBig data |
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| 650 | |aTourism|xTechnological innovations |
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| 690 | |aKhoa Du lịch và Việt Nam học |
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| 700 | |aSigala, Marianna|eeditors |
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| 700 | |aRahimi, Roya, 1982-|eeditors |
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| 700 | |aThelwall, Mike|eeditors |
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| 852 | |aThư Viện Đại học Nguyễn Tất Thành |
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