 |
ISBN
| 9783319571881 | |
DDC
| 338.4791 | |
Tác giả CN
| Slocum, Susan L | |
Nhan đề
| Craft Beverages and Tourism, volume 2 : Environmental, Societal, and Marketing Implications / Susan L Slocum, Carol Kline, Christina T Cavaliere | |
Thông tin xuất bản
| Cham, Switzerland : Springer, 2018 | |
Mô tả vật lý
| 237 p. : illustrations | |
Tóm tắt
| This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs. | |
Từ khóa tự do
| Beer industry -- United States. | |
Từ khóa tự do
| Breweries -- United States. | |
Từ khóa tự do
| Tourism -- United States. | |
Khoa
| Khoa Du lịch và Việt Nam học | |
Tác giả(bs) CN
| Cavaliere, Christina T. | |
Tác giả(bs) CN
| Kline, Carol | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
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| 009 | 1 0 |
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| 020 | |a9783319571881 |
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| 044 | |asz |
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| 082 | |a338.4791|bS6344|223 |
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| 100 | |a Slocum, Susan L |
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| 245 | |aCraft Beverages and Tourism, volume 2 : |bEnvironmental, Societal, and Marketing Implications / |cSusan L Slocum, Carol Kline, Christina T Cavaliere |
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| 260 | |aCham, Switzerland : |bSpringer, |c2018 |
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| 300 | |a237 p. : |billustrations |
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| 504 | |aIncludes bibliographical references (pages 233) and index. |
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| 520 | |aThis volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs. |
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| 541 | |aMua |
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| 653 | |aBeer industry -- United States. |
|---|
| 653 | |aBreweries -- United States. |
|---|
| 653 | |aTourism -- United States. |
|---|
| 690 | |aKhoa Du lịch và Việt Nam học |
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| 700 | |aCavaliere, Christina T.|eAuthor |
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| 700 | |aKline, Carol|eAuthor |
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| 852 | |aThư Viện Đại học Nguyễn Tất Thành |
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