 |
ISBN
| 9781349306367 | |
DDC
| 658.8 | |
Tác giả CN
| Moilanen, Teemu | |
Nhan đề
| How to brand nations, cities and destinations : a planning book for place branding / Teemu Moilanen, Seppo K Rainisto | |
Thông tin xuất bản
| Basingstoke [England] ; New York : Palgrave Macmillan, 2009 | |
Mô tả vật lý
| 212 p. | |
Tóm tắt
| A common perception is that building and sustaining a place brand is demanding and differs significantly from controlling a traditional brand. Sometimes a country brand is not focused enough, and this can result in unsuccessful place branding. But it is possible to raise a national identity to the level of an attractive brand. Building a place brand is an investment, with potentially great positive returns. This book will guide you along the path to building a successful brand for any place under construction. | |
Từ khóa tự do
| City promotion. | |
Từ khóa tự do
| Place marketing. | |
Từ khóa tự do
| Fremdenverkehrsort | |
Khoa
| Khoa Du lịch và Việt Nam học | |
Tác giả(bs) CN
| Rainisto, Seppo K | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
| |
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| 100 | |aMoilanen, Teemu |
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| 245 | |aHow to brand nations, cities and destinations : |ba planning book for place branding / |cTeemu Moilanen, Seppo K Rainisto |
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| 260 | |aBasingstoke [England] ; New York : |bPalgrave Macmillan, |c2009 |
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| 300 | |a212 p. |
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| 504 | |aIncludes bibliographical references (pages 199-206) and index. |
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| 520 | |aA common perception is that building and sustaining a place brand is demanding and differs significantly from controlling a traditional brand. Sometimes a country brand is not focused enough, and this can result in unsuccessful place branding. But it is possible to raise a national identity to the level of an attractive brand. Building a place brand is an investment, with potentially great positive returns. This book will guide you along the path to building a successful brand for any place under construction. |
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| 541 | |aMua |
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| 653 | |aCity promotion. |
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| 653 | |aPlace marketing. |
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| 653 | |aFremdenverkehrsort |
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| 690 | |aKhoa Du lịch và Việt Nam học |
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| 700 | |aRainisto, Seppo K|eAuthor |
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| 852 | |aThư Viện Đại học Nguyễn Tất Thành |
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