 |
ISBN
| 9781409420910 | |
DDC
| 910.688 | |
Nhan đề
| Social media in travel, tourism and hospitality : theory, practice and cases / [Edited by] Marianna Sigala; Evangelos Christou; Ulrike Gretzel | |
Thông tin xuất bản
| Farnham, Surrey, Burlington, VT : Ashgate Pub., 2012. | |
Mô tả vật lý
| 339 pages. : illustrations | |
Tùng thư
| New directions in tourism analysis. | |
Phụ chú
| Includes index. | |
Tóm tắt
| Presenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations. | |
Thuật ngữ chủ đề
| Tourism-Computer network resources | |
Thuật ngữ chủ đề
| Tourism-Social aspects | |
Thuật ngữ chủ đề
| Hospitality industry-Social aspects | |
Thuật ngữ chủ đề
| Web 2.0-Social aspects | |
Từ khóa tự do
| Social media | |
Từ khóa tự do
| Hospitality industry | |
Từ khóa tự do
| Tourism | |
Từ khóa tự do
| Travel | |
Khoa
| Khoa Du lịch và Việt Nam học | |
Tác giả(bs) CN
| Gretzel, Ulrike | |
Tác giả(bs) CN
| Christou, Evangelos | |
Tác giả(bs) CN
| Christou, Evangelos | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
| |
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| 082 | |a910.688|bS67812|223 |
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| 245 | |aSocial media in travel, tourism and hospitality : |btheory, practice and cases / |c[Edited by] Marianna Sigala; Evangelos Christou; Ulrike Gretzel |
|---|
| 260 | |aFarnham, Surrey, Burlington, VT : |bAshgate Pub., |c2012. |
|---|
| 300 | |a339 pages. : |billustrations |
|---|
| 490 | |aNew directions in tourism analysis. |
|---|
| 500 | |aIncludes index. |
|---|
| 520 | |aPresenting cutting-edge theory, research and case studies investigating the web 2.0 applications and tools that transform the role and behaviour of the new generation of travelers, this book also examine the ways in which firms reengineer and implement their business models and operations. |
|---|
| 541 | |aMua |
|---|
| 650 | |aTourism|xComputer network resources |
|---|
| 650 | |aTourism|xSocial aspects |
|---|
| 650 | |aHospitality industry|xSocial aspects |
|---|
| 650 | |aWeb 2.0|xSocial aspects |
|---|
| 653 | |aSocial media |
|---|
| 653 | |aHospitality industry |
|---|
| 653 | |aTourism |
|---|
| 653 | |aTravel |
|---|
| 690 | |aKhoa Du lịch và Việt Nam học |
|---|
| 700 | |aGretzel, Ulrike|eedited |
|---|
| 700 | |aChristou, Evangelos|eedited |
|---|
| 700 | |aChristou, Evangelos|eedited |
|---|
| 852 | |aThư Viện Đại học Nguyễn Tất Thành |
|---|
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