 |
ISBN
| 9789535105664 | |
DDC
| 338.4791 | |
Nhan đề
| Strategies for Tourism Industry – Micro and Macro Perspectives / Edited by Murat Kasimoğlu and Handan Aydin | |
Thông tin xuất bản
| Rijeka, Croatia : InTech, 2012 | |
Mô tả vật lý
| 404 p. ; cm. | |
Tóm tắt
| Today, it is considered good business practice for tourism industries to support their micro and macro environment by means of strategic perspectives. This is necessary because we cannot contemplate companies existing without their environment. If companies do not involve themselves in such undertakings, they are in danger of isolating themselves from the shareholder. That, in turn, creates a problem for mobilizing new ideas and receiving feedback from their environment. In this respect, the contributions of academics from international level together with the private sector and business managers are eagerly awaited on topics and sub-topics within Strategies for Tourism Industry - Micro and Macro Perspectives | |
Thuật ngữ chủ đề
| Tourism Industry | |
Thuật ngữ chủ đề
| Strategies | |
Thuật ngữ chủ đề
| Micro and Macro | |
Khoa
| Khoa Du lịch và Việt Nam học | |
Tác giả(bs) CN
| Kasimoğlu, Murat | |
Tác giả(bs) CN
| Aydin, Handan | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
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| 300 | |a404 p. ; |ccm. |
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| 520 | |aToday, it is considered good business practice for tourism industries to support their micro and macro environment by means of strategic perspectives. This is necessary because we cannot contemplate companies existing without their environment. If companies do not involve themselves in such undertakings, they are in danger of isolating themselves from the shareholder. That, in turn, creates a problem for mobilizing new ideas and receiving feedback from their environment. In this respect, the contributions of academics from international level together with the private sector and business managers are eagerly awaited on topics and sub-topics within Strategies for Tourism Industry - Micro and Macro Perspectives |
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| 700 | |aKasimoğlu, Murat |eEdited |
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