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001 | 23639 |
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002 | 2 |
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004 | 3BD9880B-C6EA-4BB1-B02C-4EB6300A43E7 |
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005 | 202010131608 |
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008 | 200908s2016 xxk eng |
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009 | 1 0 |
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020 | |a9781910158326 |
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039 | |a20201013160858|btainguyendientu|c20201013160801|dtainguyendientu|y20200908134752|znghiepvu |
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040 | |aNTT |
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041 | |aeng |
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044 | |axxk |
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082 | |a338.4791|bH6698|223 |
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100 | |aHirst, Craig |
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245 | |aMarketing in tourism, hospitality, events and food : |ba critical approach / |cCraig Hirst; Richard Tresidder |
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250 | |a2nd ed. |
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260 | |aOxford : |bGoodfellow Publishers Ltd, |c2016 |
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300 | |a241 pages. : |billustrations |
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504 | |aIncludes bibliographical references (pages 218-235) and index. |
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520 | |aThis book examines marketing within Tourism, Hospitality, Events & Food, synthesizing the experiential approach and traditional approaches to marketing within the sector. |
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541 | |aMua |
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650 | |aHospitality industry|xMarketing |
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650 | |aTourism|xMarketing |
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650 | |aFood|xMarketing |
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650 | |aSpecial events|xMarketing |
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653 | |aPlace marketing |
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690 | |aKhoa Du lịch và Việt Nam học |
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700 | |aTresidder, Richard |
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852 | |aThư Viện Đại học Nguyễn Tất Thành |
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856 | 1|uhttp://elib.ntt.edu.vn/documentdata01/2 tailieuthamkhao/300 khoahocxahoi/anhbiasach/23639_marketingintourismhospitality_k_001thumbimage.jpg |
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890 | |c1|a0|b0|d1 |
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