 |
ISBN
| 9783834930620 | |
DDC
| 338.4791 | |
Nhan đề
| The long tail of tourism : holiday niches and their impact on mainstream tourism / [Editor] Alexis Papathanassis | |
Thông tin xuất bản
| Wiesbaden : Gabler Verlag, 2011. | |
Mô tả vật lý
| 232 pages. : illustrations | |
Tóm tắt
| Over the last decades, mass-tourism and the emergence of the holiday package have transformed recreational travel from a 'luxury for the few' to a 'commodity for the many'. The ever-increasing demand for individuality, enabled by information technologies and the internet, has given rise to numerous, rapidly-expanding holiday niches and a corresponding explosion of specialists. The resulting 'long tail' of holiday offerings implies dramatic shifts in the sector's concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential. | |
Thuật ngữ chủ đề
| Marketing | |
Thuật ngữ chủ đề
| Economics | |
Thuật ngữ chủ đề
| Tourism | |
Khoa
| Khoa Du lịch và Việt Nam học | |
Tác giả(bs) CN
| Papathanassis, Alexis | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
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| 009 | 1 0 |
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| 245 | |aThe long tail of tourism : |bholiday niches and their impact on mainstream tourism / |c[Editor] Alexis Papathanassis |
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| 260 | |aWiesbaden : |bGabler Verlag, |c2011. |
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| 300 | |a232 pages. : |billustrations |
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| 520 | |aOver the last decades, mass-tourism and the emergence of the holiday package have transformed recreational travel from a 'luxury for the few' to a 'commodity for the many'. The ever-increasing demand for individuality, enabled by information technologies and the internet, has given rise to numerous, rapidly-expanding holiday niches and a corresponding explosion of specialists. The resulting 'long tail' of holiday offerings implies dramatic shifts in the sector's concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential. |
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| 650 | |aEconomics |
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| 650 | |aTourism |
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| 690 | |aKhoa Du lịch và Việt Nam học |
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| 700 | |aPapathanassis, Alexis|eeditor |
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| 852 | |aThư Viện Đại học Nguyễn Tất Thành |
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