 |
ISBN
| 9780415777049 | |
DDC
| 910.688 | |
Tác giả CN
| Chhabra, Deepak | |
Nhan đề
| Sustainable marketing of cultural and heritage tourism / Deepak Chhabra | |
Thông tin xuất bản
| Hoboken : Taylor & Francis, 2010. | |
Mô tả vật lý
| 253 pages. : illustrations | |
Tùng thư
| Routledge critical studies in tourism, business and management. | |
Tóm tắt
| Through a discussion and analysis of the literature and practices, this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used to sustain and preserve the authenticity of cultural heritage for future generations, whilst appealing to the suppliers, the regulators, and the consumers. | |
Thuật ngữ chủ đề
| Tourism-Marketing | |
Thuật ngữ chủ đề
| Hospitality | |
Thuật ngữ chủ đề
| Sustainable development | |
Thuật ngữ chủ đề
| Cultural property-Repatriation | |
Từ khóa tự do
| Heritage tourism | |
Từ khóa tự do
| Geography | |
Khoa
| Khoa Du lịch và Việt Nam học | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
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| 041 | |aeng |
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| 044 | |anju |
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| 082 | |a910.688|bC531|223 |
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| 100 | |aChhabra, Deepak|d1963- |
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| 245 | |aSustainable marketing of cultural and heritage tourism / |cDeepak Chhabra |
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| 260 | |aHoboken : |bTaylor & Francis, |c2010. |
|---|
| 300 | |a253 pages. : |billustrations |
|---|
| 490 | |aRoutledge critical studies in tourism, business and management. |
|---|
| 504 | |aIncludes bibliographical references (pages 218-241) and index. |
|---|
| 520 | |aThrough a discussion and analysis of the literature and practices, this book aims to propose a marketing strategy framework grounded in sustainable principles that can be used to sustain and preserve the authenticity of cultural heritage for future generations, whilst appealing to the suppliers, the regulators, and the consumers. |
|---|
| 541 | |aMua |
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| 650 | |aTourism|xMarketing |
|---|
| 650 | |aHospitality |
|---|
| 650 | |aSustainable development |
|---|
| 650 | |aCultural property|xRepatriation |
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| 653 | |aHeritage tourism |
|---|
| 653 | |aGeography |
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| 690 | |aKhoa Du lịch và Việt Nam học |
|---|
| 852 | |aThư Viện Đại học Nguyễn Tất Thành |
|---|
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| 890 | |c1|a0|b0|d1 |
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