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  • Ký hiệu PL/XG: 338.4791 T7942
    Nhan đề: Trends and issues in global tourism 2011 /
ISBN 9783642177668
DDC 338.4791
Nhan đề Trends and issues in global tourism 2011 / [Editor] Roland Conrady; Martin Buck
Thông tin xuất bản Heidelberg ; New York : Springer, 2011.
Mô tả vật lý 368 pages. : color illustrations
Tùng thư Trends and Issues in Global Tourism.
Tóm tắt This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses today's challenges in the aviation and hospitality industry, in destination management, and in marketing and distribution management. New empirical data on general travel behaviour and the latest consumer trends are also presented. The contributors to this book are well-known individuals from important tourism, travel and consulting firms (e.g. BCD Travel, Öger Tours, Booz and Company, GfK, IPK International) and researchers from universities in Switzerland, United Kingdom, the Netherlands, and Germany. In addition institutes specializing in future research highlight important travel trends. Corporate social responsibility is one of the top themes to-be and therefore a focus of this book, offering insights into the concept of CSR, empirical data on consumer requests, corporate strategy issues and financial investment implications.
Thuật ngữ chủ đề Tourism
Thuật ngữ chủ đề Tourism-Management
Thuật ngữ chủ đề Regional economics
Thuật ngữ chủ đề Tourism-Forecasting
Từ khóa tự do Economics
Từ khóa tự do Human geography
Từ khóa tự do Geography
Từ khóa tự do Industrial management
Khoa Khoa Du lịch và Việt Nam học
Tác giả(bs) CN Buck, Martin, 1960-
Tác giả(bs) CN Conrady, Roland, 1959-
Địa chỉ Thư Viện Đại học Nguyễn Tất Thành
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245 |aTrends and issues in global tourism 2011 / |c[Editor] Roland Conrady; Martin Buck
260 |aHeidelberg ; New York : |bSpringer, |c2011.
300 |a368 pages. : |bcolor illustrations
490 |aTrends and Issues in Global Tourism.
520 |aThis book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses today's challenges in the aviation and hospitality industry, in destination management, and in marketing and distribution management. New empirical data on general travel behaviour and the latest consumer trends are also presented. The contributors to this book are well-known individuals from important tourism, travel and consulting firms (e.g. BCD Travel, Öger Tours, Booz and Company, GfK, IPK International) and researchers from universities in Switzerland, United Kingdom, the Netherlands, and Germany. In addition institutes specializing in future research highlight important travel trends. Corporate social responsibility is one of the top themes to-be and therefore a focus of this book, offering insights into the concept of CSR, empirical data on consumer requests, corporate strategy issues and financial investment implications.
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650 |aTourism
650 |aTourism|xManagement
650 |aRegional economics
650 |aTourism|xForecasting
653 |aEconomics
653 |aHuman geography
653 |aGeography
653 |aIndustrial management
690 |aKhoa Du lịch và Việt Nam học
700 |aBuck, Martin, 1960-|eeditor
700 |aConrady, Roland, 1959-|eeditor
852 |aThư Viện Đại học Nguyễn Tất Thành
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