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ISBN
| 9780750686495 |
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DDC
| 910.688 |
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Tác giả CN
| Pike, Steven |
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Nhan đề
| Destination marketing : an integrated marketing communication approach / Steven Pike |
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Thông tin xuất bản
| London : Butterworth-Heinemann, 2008 |
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Mô tả vật lý
| 423 p. ; cm. |
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Tóm tắt
| "Travellers are spoilt by choice of available holiday destinations. In today's fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing bridges industry and academia by synthesising a wealth of academic literature of practical value to DMOs."--Jacket |
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Thuật ngữ chủ đề
| Place marketing |
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Thuật ngữ chủ đề
| Tourism -Marketing |
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Khoa
| Khoa Du lịch và Việt Nam học |
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Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
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| 245 | |aDestination marketing : |ban integrated marketing communication approach / |cSteven Pike |
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| 260 | |aLondon : |bButterworth-Heinemann, |c2008 |
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| 300 | |a423 p. ; |ccm. |
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| 520 | |a"Travellers are spoilt by choice of available holiday destinations. In today's fiercely competitive tourism markets, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing bridges industry and academia by synthesising a wealth of academic literature of practical value to DMOs."--Jacket |
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| 541 | |aMua |
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| 650 | |aPlace marketing |
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| 650 | |aTourism |vMarketing |
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| 690 | |aKhoa Du lịch và Việt Nam học |
|---|
| 852 | |aThư Viện Đại học Nguyễn Tất Thành |
|---|
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