 |
ISBN
| 978 1 84593 323 4 | |
DDC
| 910.68 | |
Nhan đề
| Tourism management : analysis, behaviour and strategy / [Edited by] Arch G Woodside, Drew Martin | |
Thông tin xuất bản
| Wallingford, UK ; Cambridge, MA : CABI Pub, 2008 | |
Mô tả vật lý
| 540 p. : illustrations | |
Tóm tắt
| This book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (2) planning; (3) implementing; (4) evaluating actions/process and performance outcomes; and (5) administering. Offering descriptions, tools and examples of tourism management decision making, the book is useful for students in tourism and management and for tourism executives. It has 27 chapters and a subject index. | |
Từ khóa tự do
| Management | |
Từ khóa tự do
| Tourismus | |
Từ khóa tự do
| Tourism -- Management. | |
Khoa
| Khoa Du lịch và Việt Nam học | |
Tác giả(bs) CN
| Woodside, Arch G. | |
Tác giả(bs) CN
| Martin, Drew | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
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| 245 | |aTourism management : |banalysis, behaviour and strategy / |c[Edited by] Arch G Woodside, Drew Martin |
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| 260 | |aWallingford, UK ; Cambridge, MA : |bCABI Pub, |c2008 |
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| 300 | |a540 p. : |billustrations |
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| 504 | |aIncludes bibliographical references (pages 518-521) and index. |
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| 520 | |aThis book provides in-depth empirical reports on specific topics within five general areas of tourism management and marketing: (1) scanning and sense making; (2) planning; (3) implementing; (4) evaluating actions/process and performance outcomes; and (5) administering. Offering descriptions, tools and examples of tourism management decision making, the book is useful for students in tourism and management and for tourism executives. It has 27 chapters and a subject index. |
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| 653 | |aManagement |
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| 653 | |aTourismus |
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| 653 | |aTourism -- Management. |
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| 690 | |aKhoa Du lịch và Việt Nam học |
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| 700 | |aWoodside, Arch G.|eedited |
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| 700 | |aMartin, Drew|eedited |
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| 852 | |aThư Viện Đại học Nguyễn Tất Thành |
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