 |
ISBN
| 978-981-10-0085-0 | |
DDC
| 910.688 | |
Nhan đề
| e-Consumers in the Era of New Tourism / Erkan Sezgin Editor | |
Thông tin xuất bản
| Singapore : Springer, 2016 | |
Mô tả vật lý
| 146 p. ; cm. | |
Tùng thư
| Managing the Asian century | |
Tóm tắt
| This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. | |
Thuật ngữ chủ đề
| SCIENCE -Earth Sciences -Geography | |
Thuật ngữ chủ đề
| Tourism -Computer network resources | |
Thuật ngữ chủ đề
| Travel-Computer network resources | |
Khoa
| Khoa Du lịch và Việt Nam học | |
Tác giả(bs) CN
| Sezgin, Erkan | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
| |
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| 245 | |ae-Consumers in the Era of New Tourism / |cErkan Sezgin Editor |
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| 260 | |aSingapore : |bSpringer, |c2016 |
|---|
| 300 | |a146 p. ; |ccm. |
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| 490 | |aManaging the Asian century |
|---|
| 520 | |aThis book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accommodation sector. |
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| 650 | |aSCIENCE |vEarth Sciences |xGeography |
|---|
| 650 | |aTourism |vComputer network resources |
|---|
| 650 | |aTravel|vComputer network resources |
|---|
| 690 | |aKhoa Du lịch và Việt Nam học |
|---|
| 700 | |aSezgin, Erkan |eEditor |
|---|
| 852 | |aThư Viện Đại học Nguyễn Tất Thành |
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