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  • Ký hiệu PL/XG: 338.47910 C7586P
    Nhan đề: Consumer psychology of tourism, hospitality, and leisure.
ISBN 0851995357
DDC 338.47910
Nhan đề Consumer psychology of tourism, hospitality, and leisure. Volume 2 / [Edited by] Josef A Mazanec,...[et al.]
Thông tin xuất bản Wallingford, Oxon, UK ; New York : CABI Pub, 2001
Mô tả vật lý 364 p.
Tóm tắt This volume focuses on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. It deals with research and methodological problems such as coping with nonlinear utility functions, capturing highly emotional product attributes, incorporating noncompensatory decision rules, and accounting for unobserved heterogeneity in a consumer population. The 21 research reports presented in this book are organized into 5 sections that address: tourist destinations, their struggle for competitive advantage and its measurement; tourist decision processes and the choice rules consumers exhibit in evaluating tourist products; the criteria for travel market segmentation; improvements in the methods that are instrumental in detecting or building tourist segments; and the tourist's consumption experience and the recent results in service quality and satisfaction monitoring. This book is an essential reference for researchers and practitioners in the areas of marketing, tourism, hospitality, and leisure. It contains a subject index.
Từ khóa tự do Tourism -- Psychological aspects -- Congresses.
Từ khóa tự do Hospitality industry -- Congresses.
Từ khóa tự do Travelers -- Psychology -- Congresses.
Khoa Khoa Du lịch và Việt Nam học
Tác giả(bs) CN Mazanec, Josef A.
Tác giả(bs) CN Mazanec, Josef A
Tác giả(bs) CN Woodside, Arch G
Tác giả(bs) CN Crouch, Geoffrey I.
Địa chỉ Thư Viện Đại học Nguyễn Tất Thành
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245 |aConsumer psychology of tourism, hospitality, and leisure. |nVolume 2 / |c[Edited by] Josef A Mazanec,...[et al.]
260 |aWallingford, Oxon, UK ; New York : |bCABI Pub, |c2001
300 |a364 p.
504 |aIncludes bibliographical references (Pages 356-359)
520 |aThis volume focuses on consumer decision making for evaluating choice alternatives in tourism, leisure, and hospitality operations. It deals with research and methodological problems such as coping with nonlinear utility functions, capturing highly emotional product attributes, incorporating noncompensatory decision rules, and accounting for unobserved heterogeneity in a consumer population. The 21 research reports presented in this book are organized into 5 sections that address: tourist destinations, their struggle for competitive advantage and its measurement; tourist decision processes and the choice rules consumers exhibit in evaluating tourist products; the criteria for travel market segmentation; improvements in the methods that are instrumental in detecting or building tourist segments; and the tourist's consumption experience and the recent results in service quality and satisfaction monitoring. This book is an essential reference for researchers and practitioners in the areas of marketing, tourism, hospitality, and leisure. It contains a subject index.
541 |aMua
653 |aTourism -- Psychological aspects -- Congresses.
653 |aHospitality industry -- Congresses.
653 |aTravelers -- Psychology -- Congresses.
690 |aKhoa Du lịch và Việt Nam học
700 |aMazanec, Josef A.|eEdited
700 |a Mazanec, Josef A|eEdited
700 |a Woodside, Arch G|eEdited
700|aCrouch, Geoffrey I.
852 |aThư Viện Đại học Nguyễn Tất Thành
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