ISBN
| 0 85199 745 7 |
DDC
| 910.684 |
Tác giả CN
| Kozak, Metin |
Nhan đề
| Destination benchmarking : concepts, practices, and operations / Metin Kozak |
Thông tin xuất bản
| Wallingford, UK : Cambridge, MA : CABI, 2004 |
Mô tả vật lý
| 234 p. |
Tóm tắt
| This book evaluates different approaches to benchmarking, and their application within tourism destinations. It considers organization benchmarking (performance evaluation of a particular organization and its departments), and destination benchmarking, which involves all elements such as transport services, airport services, accommodation, leisure and sport, hospitality and local attitudes. The focus is on developing a specific benchmarking methodology that is relevant in the context of international tourism destinations. Three types of benchmarking are adopted to destination benchmarking: internal, external, and generic. Both qualitative and quantitative measures are revised to operationalize internal and external destination benchmarking procedures. Limitations of destination benchmarking are also discussed. The book has 10 chapters and a subject index. |
Từ khóa tự do
| Benchmarking (Management) |
Từ khóa tự do
| TRAVEL -- Museums, Tours, Points of Interest. |
Từ khóa tự do
|
Tourism -- Management.
|
Khoa
| Khoa Du lịch và Việt Nam học |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
|
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---|
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