 |
ISBN
| 0750648546 | |
DDC
| 338.4791 | |
Tác giả CN
| Evans, Nigel, 1955- | |
Nhan đề
| Strategic management for travel and tourism / Nigel Evans; David Campbell; George Stonehouse | |
Thông tin xuất bản
| Oxford : Butterworth-Heinemann, 2003. | |
Mô tả vật lý
| 424 pages. : illustrations | |
Phụ chú
| Includes index. | |
Tóm tắt
| Strategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism. * Specifically written for the travel and tourism industry with strategic management applications and theory * Brings theory to life with industry-based case studies from Airtours, Marriott and Thomas Cook to enhance learning and understanding * Well rounded book which covers the contemporary strategic issues affecting travel and tourism organizations, such as cruising and 'all-inclusive' holidays. | |
Thuật ngữ chủ đề
| Strategic planning | |
Thuật ngữ chủ đề
| Tourism | |
Thuật ngữ chủ đề
| Tourisme. | |
Khoa
| Khoa Du lịch và Việt Nam học | |
Tác giả(bs) CN
| Stonehouse, George | |
Tác giả(bs) CN
| Campbell, David, 1963- | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
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| 100 | |aEvans, Nigel, 1955- |
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| 245 | |aStrategic management for travel and tourism / |cNigel Evans; David Campbell; George Stonehouse |
|---|
| 260 | |aOxford : |bButterworth-Heinemann, |c2003. |
|---|
| 300 | |a424 pages. : |billustrations |
|---|
| 500 | |aIncludes index. |
|---|
| 520 | |aStrategic Management for Travel and Tourism is the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student. Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries * contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliances Strategic Management for Travel and Tourism is a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism. * Specifically written for the travel and tourism industry with strategic management applications and theory * Brings theory to life with industry-based case studies from Airtours, Marriott and Thomas Cook to enhance learning and understanding * Well rounded book which covers the contemporary strategic issues affecting travel and tourism organizations, such as cruising and 'all-inclusive' holidays. |
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| 541 | |aMua |
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| 650 | |aStrategic planning |
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| 650 | |aTourism |
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| 650 | |aTourisme. |
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| 690 | |aKhoa Du lịch và Việt Nam học |
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| 700 | |aStonehouse, George |
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| 700 | |aCampbell, David, 1963- |
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| 852 | |aThư Viện Đại học Nguyễn Tất Thành |
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