 |
ISBN
| 9781119341208 | |
DDC
| 658.8 | |
Tác giả CN
| Kotler, Philip | |
Nhan đề
| Marketing 4.0 : moving from traditional to digital / Philip Kotler; Hermawan Kartajaya; Iwan Setiawan | |
Thông tin xuất bản
| Hoboken, New Jersey : John Wiley & Sons, Inc., 2017 | |
Mô tả vật lý
| 207 pages. : color illustrations | |
Phụ chú
| Includes index. | |
Tóm tắt
| Since Marketing 3.0 inspired the world to embrace and explore human-centric marketing, pioneers in the field have applied advanced technologies to open new insights into who our customers are and how they make decisions. The valuable paradox of big data analytics is that it can create more personalized products and personal services, and Marketing 4.0 maps out and authoritative approach to taking customers from awareness to advocacy. For this highly-anticipated guide, the father of modern marketing Philip Kotler rejoins thought leaders Hermawan Kartajaya and Iwan Setiawan from MarkPlus, Inc. to share tangible ways marketers can influence people and varied paths along the customer journey. In fact, the traditional path to purchase (aware, appeal, ask, and act) is expanded to include advocate because the opinions of our family and friends have enormous impact on buying decisions--through how it happens, the ways to encourage it, and strategies for growing one customized experience at a time using powerful metrics and Innovative best practices. Moving from a traditional to digital marketing mindset comes easy with the practical advice and intuitive explanations you can use and benefit from the very first day. Chapter summaries highlight covered topics to enable this guidebook to double as an everyday reference, and reflection questions jump start your personal discovery as well as focus meeting discussions when it comes time to bring the entire organization on board. | |
Thuật ngữ chủ đề
| Marketing | |
Thuật ngữ chủ đề
| Internet marketing | |
Thuật ngữ chủ đề
| Business | |
Khoa
| Khoa Dược | |
Khoa
| Khoa Quản trị Kinh doanh | |
Tác giả(bs) CN
| Kartajaya, Hermawan, 1947- | |
Tác giả(bs) CN
| Setiawan, Iwan | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
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| 245 | |aMarketing 4.0 : |bmoving from traditional to digital / |cPhilip Kotler; Hermawan Kartajaya; Iwan Setiawan |
|---|
| 260 | |aHoboken, New Jersey : |bJohn Wiley & Sons, Inc., |c2017 |
|---|
| 300 | |a207 pages. : |bcolor illustrations |
|---|
| 500 | |aIncludes index. |
|---|
| 520 | |aSince Marketing 3.0 inspired the world to embrace and explore human-centric marketing, pioneers in the field have applied advanced technologies to open new insights into who our customers are and how they make decisions. The valuable paradox of big data analytics is that it can create more personalized products and personal services, and Marketing 4.0 maps out and authoritative approach to taking customers from awareness to advocacy. For this highly-anticipated guide, the father of modern marketing Philip Kotler rejoins thought leaders Hermawan Kartajaya and Iwan Setiawan from MarkPlus, Inc. to share tangible ways marketers can influence people and varied paths along the customer journey. In fact, the traditional path to purchase (aware, appeal, ask, and act) is expanded to include advocate because the opinions of our family and friends have enormous impact on buying decisions--through how it happens, the ways to encourage it, and strategies for growing one customized experience at a time using powerful metrics and Innovative best practices. Moving from a traditional to digital marketing mindset comes easy with the practical advice and intuitive explanations you can use and benefit from the very first day. Chapter summaries highlight covered topics to enable this guidebook to double as an everyday reference, and reflection questions jump start your personal discovery as well as focus meeting discussions when it comes time to bring the entire organization on board. |
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| 690 | |aKhoa Quản trị Kinh doanh |
|---|
| 691 | |aQuản Trị Kinh doanh - Thạc sỹ |
|---|
| 700 | |aKartajaya, Hermawan, 1947- |
|---|
| 700 | |aSetiawan, Iwan |
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| 852 | |aThư Viện Đại học Nguyễn Tất Thành |
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