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  • Sách tham khảo
  • Ký hiệu PL/XG: 338.4791 D2491
    Nhan đề: International cultural tourism :
ISBN 0 7506 6312 X
DDC 338.4791
Tác giả CN Leslie, David
Nhan đề International cultural tourism : management, implications and cases / David Leslie, Marianna Sigala
Thông tin xuất bản Amsterdam ; London : Elsevier Butterworth Heinemann, 2005
Mô tả vật lý 265 p.
Tóm tắt International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes). * Consumer behaviour, profiles and motivations of cultural tourists. * Environmental performance, management and wider issues of social and cultural sustainability. Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions. * An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context. * Analysis of the demand, profiles and motivation of tourists * An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products * International contributor team provide case studies from first-hand experience and research * An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context. * Analysis of the demand, profiles and motivation of tourists * An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products * International contributor team provide case studies from first-hand experience and research.
Từ khóa tự do Heritage tourism.
Từ khóa tự do BUSINESS & ECONOMICS -- Industries -- Hospitality, Travel & Tourism.
Khoa Khoa Du lịch và Việt Nam học
Tác giả(bs) CN Sigala, Marianna
Địa chỉ Thư Viện Đại học Nguyễn Tất Thành
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100 |aLeslie, David
245 |aInternational cultural tourism : |bmanagement, implications and cases / |cDavid Leslie, Marianna Sigala
260 |aAmsterdam ; London : |b Elsevier Butterworth Heinemann, |c2005
300 |a265 p.
520 |aInternational Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes). * Consumer behaviour, profiles and motivations of cultural tourists. * Environmental performance, management and wider issues of social and cultural sustainability. Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions. * An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context. * Analysis of the demand, profiles and motivation of tourists * An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products * International contributor team provide case studies from first-hand experience and research * An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context. * Analysis of the demand, profiles and motivation of tourists * An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products * International contributor team provide case studies from first-hand experience and research.
541 |aMua
653 |aHeritage tourism.
653 |aBUSINESS & ECONOMICS -- Industries -- Hospitality, Travel & Tourism.
690 |aKhoa Du lịch và Việt Nam học
700 |a Sigala, Marianna|eAuthor
852 |aThư Viện Đại học Nguyễn Tất Thành
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