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  • Ký hiệu PL/XG: 664 A531
    Nhan đề: An integrated approach to new food product development /
ISBN 9781420065534
DDC 664
Nhan đề An integrated approach to new food product development / [Edited by] Howard R Moskowitz; Israel Saguy; Tim Straus
Thông tin xuất bản Boca Raton : CRC Press,2009.
Mô tả vật lý 506 pages. : illustrations
Phụ chú Includes index.
Tóm tắt New products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. This title explores this inter-relationship and the inter-relationship of the key disciplines essential for marketplace success.
Thuật ngữ chủ đề Food industry and trade
Thuật ngữ chủ đề Food industry and trade-Research
Thuật ngữ chủ đề Food-Research
Thuật ngữ chủ đề Food-Marketing
Từ khóa tự do New products
Khoa Khoa Công nghệ Hoá học & Thực phẩm
Khoa Khoa Du lịch và Việt Nam học
Tác giả(bs) CN Moskowitz, Howard R.
Tác giả(bs) CN Saguy, Israel, 1946-
Tác giả(bs) CN Straus, Tim
Địa chỉ Thư Viện Đại học Nguyễn Tất Thành
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245 |aAn integrated approach to new food product development / |c[Edited by] Howard R Moskowitz; Israel Saguy; Tim Straus
260 |aBoca Raton : |bCRC Press,|c2009.
300 |a506 pages. : |billustrations
500 |aIncludes index.
520 |aNew products often fail not because they are bad products, but because they don't meet consumer expectations or are poorly marketed. In other cases, the marketing is spot on, but the product itself does not perform. This title explores this inter-relationship and the inter-relationship of the key disciplines essential for marketplace success.
541 |aMua
650 |aFood industry and trade
650 |aFood industry and trade|xResearch
650 |aFood|xResearch
650 |aFood|xMarketing
653 |aNew products
690 |aKhoa Công nghệ Hoá học & Thực phẩm
690 |aKhoa Du lịch và Việt Nam học
700 |aMoskowitz, Howard R.|eedited
700 |aSaguy, Israel, 1946-|eedited
700 |aStraus, Tim|eedited
852 |aThư Viện Đại học Nguyễn Tất Thành
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