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  • Ký hiệu PL/XG: 338.4791 D6761
    Nhan đề: Small town tourism in South Africa /
ISBN 9783319680873
DDC 338.4791
Tác giả CN Donaldson, Ronnie
Nhan đề Small town tourism in South Africa / Ronnie Donaldson
Thông tin xuất bản Cham, Switzerland : Springer,2018
Mô tả vật lý 185 pages. : color illustrations
Tùng thư Urban book series.
Tóm tắt This book investigates small town tourism development in South Africa taking into account the most common strategies: branding, promotion, festivals and theming. The contents of the book resonate with the intersection of the power elite and their impacts on small town tourism. Because the book focuses on small town geographies in South Africa, the literature on small town tourism in the country is reviewed in Chapter 2 to provide a contextual background. Each subsequent chapter begins with an overview of international literature to give the conceptual context of the case studies each chapter explores. In Chapter 3 the concept of small town tourism branding is illustrated by an exploration of the Richmond book town. In Chapter 4 the branding theme is probed further in an investigation of two winners of the Kwêla Town of the Year competition namely Fouriesburg and De Rust. Chapter 5 documents the branding of Sedgefield through its proclamation as Africa's first Cittaslow (slow town), a process driven by the local power elite to the exclusion of town's poor who have no understanding of the intentions of the Cittaslow movement and its potential benefits for the town. Chapter 6 is a case study of Greyton's tourism-led rural gentrification by which a small town has transformed in three decades to become a sought after place of residence for elite inmigrants so making the town a jewel tourism destination while reinforcing racial segregation. Because festivals and events - creations of the wealthy - have made significant financial contributions to small towns, Chapter 7 considers festivals and events as strategies to market and brand small towns in a particular way. Case studies of the economic impacts of festivals on small towns are assessed and the assessment methodologies used are critiqued. Chapter 8 provides a synthesis by drawing on the thesis of the urban growth machine by power elites.
Thuật ngữ chủ đề Management
Thuật ngữ chủ đề Tourism
Thuật ngữ chủ đề Human geography
Thuật ngữ chủ đề South Africa
Từ khóa tự do Geography
Từ khóa tự do Urban geography
Từ khóa tự do Small cities
Khoa Khoa Du lịch và Việt Nam học
Địa chỉ Thư Viện Đại học Nguyễn Tất Thành
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100 |aDonaldson, Ronnie
245 |aSmall town tourism in South Africa / |cRonnie Donaldson
260 |aCham, Switzerland : |bSpringer,|c2018
300 |a185 pages. : |bcolor illustrations
490 |aUrban book series.
520 |aThis book investigates small town tourism development in South Africa taking into account the most common strategies: branding, promotion, festivals and theming. The contents of the book resonate with the intersection of the power elite and their impacts on small town tourism. Because the book focuses on small town geographies in South Africa, the literature on small town tourism in the country is reviewed in Chapter 2 to provide a contextual background. Each subsequent chapter begins with an overview of international literature to give the conceptual context of the case studies each chapter explores. In Chapter 3 the concept of small town tourism branding is illustrated by an exploration of the Richmond book town. In Chapter 4 the branding theme is probed further in an investigation of two winners of the Kwêla Town of the Year competition namely Fouriesburg and De Rust. Chapter 5 documents the branding of Sedgefield through its proclamation as Africa's first Cittaslow (slow town), a process driven by the local power elite to the exclusion of town's poor who have no understanding of the intentions of the Cittaslow movement and its potential benefits for the town. Chapter 6 is a case study of Greyton's tourism-led rural gentrification by which a small town has transformed in three decades to become a sought after place of residence for elite inmigrants so making the town a jewel tourism destination while reinforcing racial segregation. Because festivals and events - creations of the wealthy - have made significant financial contributions to small towns, Chapter 7 considers festivals and events as strategies to market and brand small towns in a particular way. Case studies of the economic impacts of festivals on small towns are assessed and the assessment methodologies used are critiqued. Chapter 8 provides a synthesis by drawing on the thesis of the urban growth machine by power elites.
541 |aMua
650 |aManagement
650 |aTourism
650 |aHuman geography
650 |aSouth Africa
653 |aGeography
653 |aUrban geography
653 |aSmall cities
690 |aKhoa Du lịch và Việt Nam học
852 |aThư Viện Đại học Nguyễn Tất Thành
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