 |
ISBN
| 9781849507202 | |
DDC
| 659.1933 | |
Tác giả CN
| Cai, Liping A | |
Nhan đề
| Tourism branding : communities in action / Liping A Cai, William C Gartner, Ana María Munar | |
Thông tin xuất bản
| Bingley, UK : Emerald Group Pub, 2009 | |
Mô tả vật lý
| 297 p. | |
Tùng thư
| Bridging tourism theory and practice | |
Tóm tắt
| Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives. | |
Từ khóa tự do
| Tourism. | |
Từ khóa tự do
| Advertising -- Tourism. | |
Từ khóa tự do
| Place marketing. | |
Khoa
| Khoa Du lịch và Việt Nam học | |
Tác giả(bs) CN
| Munar, Ana María | |
Tác giả(bs) CN
| Gartner, William C | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
| |
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| 009 | 1 0 |
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| 245 | |aTourism branding : |bcommunities in action / |cLiping A Cai, William C Gartner, Ana María Munar |
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| 260 | |aBingley, UK : |bEmerald Group Pub, |c2009 |
|---|
| 300 | |a297 p. |
|---|
| 490 | |aBridging tourism theory and practice |
|---|
| 520 | |aAcademic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. Tourism Branding: Communities in Action, the first volume in a new and exciting book series, considers a traditional marketing subject from multidisciplinary perspectives. |
|---|
| 541 | |aMua |
|---|
| 653 | |aTourism. |
|---|
| 653 | |aAdvertising -- Tourism. |
|---|
| 653 | |aPlace marketing. |
|---|
| 690 | |aKhoa Du lịch và Việt Nam học |
|---|
| 700 | |aMunar, Ana María|eAuthor |
|---|
| 700 | |aGartner, William C|eAuthor |
|---|
| 852 | |aThư Viện Đại học Nguyễn Tất Thành |
|---|
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