 |
ISBN
| 9781412946865 | |
DDC
| 338.4791 | |
Tác giả CN
| Hudson, Simon | |
Nhan đề
| Tourism and hospitality marketing : a global perspective / Simon Hudson | |
Thông tin xuất bản
| Los Angeles ; London : SAGE, 2008. | |
Mô tả vật lý
| 490 pages. : illustrations | |
Tóm tắt
| With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations. Tourism and Hospitality Marketing is accompanied by a website that offers. | |
Thuật ngữ chủ đề
| Hospitality industry-Marketing | |
Thuật ngữ chủ đề
| Tourism-Marketing | |
Khoa
| Khoa Du lịch và Việt Nam học | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
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| 008 | 200625s2008 enk eng |
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| 009 | 1 0 |
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| 020 | |a9781412946865 |
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| 100 | |aHudson, Simon |
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| 245 | |aTourism and hospitality marketing : |ba global perspective / |cSimon Hudson |
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| 260 | |aLos Angeles ; London : |bSAGE, |c2008. |
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| 300 | |a490 pages. : |billustrations |
|---|
| 504 | |aIncludes bibliographical references and index |
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| 520 | |aWith over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these concepts work in practice and demonstrating the diverse range of tourism and hospitality products on offer. Chapters are packed with pedagogical features that will help readers consolidate their learning, including: - Chapter objectives - Key terms - Discussion questions and exercises - Links to useful websites - Profiles of successful individuals and organizations. Tourism and Hospitality Marketing is accompanied by a website that offers. |
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| 650 | |aHospitality industry|xMarketing |
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| 650 | |aTourism|xMarketing |
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| 690 | |aKhoa Du lịch và Việt Nam học |
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| 852 | |aThư Viện Đại học Nguyễn Tất Thành |
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