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ISBN
| 9783319571881 | |
DDC
| 338.4791 | |
Nhan đề
| Craft Beverages and Tourism. Volume 2 : Environmental, Societal, and Marketing Implications / Susan L Slocum; Carol Kline; Christina T Cavaliere | |
Thông tin xuất bản
| Cham, Switzerland : Springer International Publishing : Imprint : Palgrave Macmillan, 2018. | |
Mô tả vật lý
| 237 pages. : illustrations | |
Tóm tắt
| This volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs. | |
Thuật ngữ chủ đề
| Marketing | |
Thuật ngữ chủ đề
| Management | |
Thuật ngữ chủ đề
| Tourism | |
Thuật ngữ chủ đề
| Beer industry | |
Từ khóa tự do
| Business | |
Từ khóa tự do
| Sustainable development | |
Khoa
| Khoa Du lịch và Việt Nam học | |
Tác giả(bs) CN
| Cavaliere, Christina T. | |
Tác giả(bs) CN
| Kline, Carol, 1957- | |
Tác giả(bs) CN
| Slocum, Susan L. | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
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| 008 | 200616s2018 sz eng |
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| 009 | 1 0 |
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| 020 | |a9783319571881 |
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| 041 | |aeng |
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| 044 | |asz |
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| 082 | |a338.4791|bC8851|223 |
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| 245 | |aCraft Beverages and Tourism. |nVolume 2 : |bEnvironmental, Societal, and Marketing Implications / |cSusan L Slocum; Carol Kline; Christina T Cavaliere |
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| 260 | |aCham, Switzerland : |bSpringer International Publishing : Imprint : Palgrave Macmillan, |c2018. |
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| 300 | |a237 pages. : |billustrations |
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| 504 | |aIncludes bibliographical references and index |
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| 520 | |aThis volume applies a mix of qualitative and quantitative research and case studies to analyze the role that the craft beverage industry plays within society at large. It targets important themes such as environmental conservation and social responsibility, as well as the psychology of the craft beer drinker and their impact on tourism marketing. This volume advances marketing, hospitality, and leisure studies research for academics, industry experts, and emerging entrepreneurs. |
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| 541 | |aMua |
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| 650 | |aMarketing |
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| 650 | |aManagement |
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| 650 | |aTourism |
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| 650 | |aBeer industry |
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| 653 | |aBusiness |
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| 653 | |aSustainable development |
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| 690 | |aKhoa Du lịch và Việt Nam học |
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| 700 | |aCavaliere, Christina T.|eeditor |
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| 700 | |aKline, Carol, 1957-|eeditor |
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| 700 | |aSlocum, Susan L.|eeditor |
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| 852 | |aThư Viện Đại học Nguyễn Tất Thành |
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