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thông tin biểu ghi
  • Quỹ Châu Á
  • Ký hiệu PL/XG: 658 E459
    Nhan đề: The case study handbook :
ISBN 9781633696150
DDC 658
Tác giả CN Ellet, William
Nhan đề The case study handbook : a student's guide / William Ellet
Lần xuất bản Revised edition
Thông tin xuất bản Boston, Massachusetts : Harvard Business Review Press, 2018
Mô tả vật lý vi, 253 pages. : illustrations ; 23 cm.
Phụ chú Includes index.
Tóm tắt "If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide"
Thuật ngữ chủ đề Management
Khoa Khoa Quản trị Kinh doanh
Khoa Quỹ Châu Á
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041 |aeng
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082 |a658|bE459|223
100 |aEllet, William
245 |aThe case study handbook : |ba student's guide / |cWilliam Ellet
250 |aRevised edition
260 |aBoston, Massachusetts : |bHarvard Business Review Press, |c2018
300 |avi, 253 pages. : |billustrations ; |c23 cm.
500 |aIncludes index.
520 |a"If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide"
541 |aQuỹ Châu Á tặng
650 |aManagement
690 |aKhoa Quản trị Kinh doanh
690 |aQuỹ Châu Á
852|a300|bQ12_Kho Mượn_02|j(1): 070504
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