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  • Quỹ Châu Á
  • Ký hiệu PL/XG: 658.4063 R6491
    Nhan đề: The power of little ideas :
ISBN 9781633691681
DDC 658.4063
Tác giả CN Robertson, David C. (David Chandler)
Nhan đề The power of little ideas : a low-risk, high-reward approach to innovation / David Robertson; Kent Lineback
Thông tin xuất bản Boston : Harvard Business Review Press, 2017.
Mô tả vật lý xiii, 236 pages. : illustrations ; 24 cm.
Phụ chú Includes index.
Tóm tắt Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage. This distinctive approach has three key elements: It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive. The complementary innovations work together as a system to carry out a single strategy or purpose. Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way. In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others, used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges. Aimed at leaders seeking strategies for sustained innovation, and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate.
Thuật ngữ chủ đề New products
Thuật ngữ chủ đề Management
Thuật ngữ chủ đề Technological innovations
Khoa Khoa Quản trị Kinh doanh
Khoa Quỹ Châu Á
Tác giả(bs) CN Lineback, Kent, 1943-
Địa chỉ 300Q12_Kho Mượn_02(1): 070473
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041 |aeng
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082 |a658.4063|bR6491|223
100 |aRobertson, David C. (David Chandler)
245 |aThe power of little ideas : |ba low-risk, high-reward approach to innovation / |cDavid Robertson; Kent Lineback
260 |aBoston : |bHarvard Business Review Press, |c2017.
300 |axiii, 236 pages. : |billustrations ; |c24 cm.
500 |aIncludes index.
520 |aConventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a "third way" that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage. This distinctive approach has three key elements: It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive. The complementary innovations work together as a system to carry out a single strategy or purpose. Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way. In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others, used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges. Aimed at leaders seeking strategies for sustained innovation, and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate.
541 |aQuỹ Châu Á tặng
650 |aNew products
650 |aManagement
650 |aTechnological innovations
690 |aKhoa Quản trị Kinh doanh
690 |aQuỹ Châu Á
700 |aLineback, Kent, 1943-
852|a300|bQ12_Kho Mượn_02|j(1): 070473
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