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  • Quỹ Châu Á
  • Ký hiệu PL/XG: 658.4012 J661
    Nhan đề: Reinvent your business model :
ISBN 9781633696464
DDC 658.4012
Tác giả CN Johnson, Mark W.
Nhan đề Reinvent your business model : how to seize the white space for transformative growth / Mark W Johnson
Thông tin xuất bản Boston, Massachusetts : Harvard Business Review Press, 2018
Mô tả vật lý xiii, 218 pages. : illustrations ; 24 cm.
Tóm tắt Business model innovation is the key to unlocking transformational growth--but few executives know how to apply it to their businesses. In Reinvent Your Business Model, Mark Johnson reveals the playbook. Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to achieve transformational growth by fulfilling unmet customer needs in their current markets, serving entirely new customers and creating new markets, and responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries. He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown. Business model innovators have reshaped entire sectors--including retail, aviation, and media--and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their businesses and achieve transformative growth. Thoroughly updated to, Johnson has also added a new chapter on digital transformation, that presents a framework for digital business models and four new case studies-
Thuật ngữ chủ đề Strategic planning
Thuật ngữ chủ đề Business planning
Thuật ngữ chủ đề Success in business
Thuật ngữ chủ đề Organizational change
Khoa Khoa Quản trị Kinh doanh
Khoa Quỹ Châu Á
Địa chỉ 300Q12_Kho Mượn_02(2): 070395-6
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041 |avie
044 |avm
082 |a658.4012|bJ661|223
100 |aJohnson, Mark W.
245 |aReinvent your business model : |bhow to seize the white space for transformative growth / |cMark W Johnson
260 |aBoston, Massachusetts : |bHarvard Business Review Press, |c2018
300 |axiii, 218 pages. : |billustrations ; |c24 cm.
504 |aIncludes bibliographical references (pages 191-202) and index.
520 |aBusiness model innovation is the key to unlocking transformational growth--but few executives know how to apply it to their businesses. In Reinvent Your Business Model, Mark Johnson reveals the playbook. Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to achieve transformational growth by fulfilling unmet customer needs in their current markets, serving entirely new customers and creating new markets, and responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries. He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown. Business model innovators have reshaped entire sectors--including retail, aviation, and media--and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their businesses and achieve transformative growth. Thoroughly updated to, Johnson has also added a new chapter on digital transformation, that presents a framework for digital business models and four new case studies-
541 |aQuỹ Châu Á tặng
650 |aStrategic planning
650 |aBusiness planning
650 |aSuccess in business
650 |aOrganizational change
690 |aKhoa Quản trị Kinh doanh
690 |aQuỹ Châu Á
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