 |
ISBN
| 9783030130190 | |
DDC
| 658.8342 | |
Nhan đề
| Social Marketing in Action : Cases from Around the World / Debra Z. Basil, Gonzalo Diaz-Meneses, Michael D.Basil editors | |
Thông tin xuất bản
| Switzerland : Springer, 2019 | |
Mô tả vật lý
| 474 p. ; cm. | |
Phụ chú
| Springer texts in business and economics | |
Tóm tắt
| This textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world | |
Thuật ngữ chủ đề
| Social marketing | |
Thuật ngữ chủ đề
| Management-Study and teaching | |
Thuật ngữ chủ đề
| Marketing research | |
Khoa
| Khoa Quản trị Kinh doanh | |
Tác giả(bs) CN
| Basil , Debra Z. | |
Tác giả(bs) CN
| Basil, Michael D. | |
Tác giả(bs) CN
| Diaz-Meneses, Gonzalo | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
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| 260 | |aSwitzerland : |bSpringer, |c2019 |
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| 300 | |a474 p. ; |ccm. |
|---|
| 500 | |aSpringer texts in business and economics |
|---|
| 520 | |aThis textbook provides students with real-world social marketing case studies from different countries and regions around the world, taking learners from classroom theory to practice. The primary objective is to clearly portray to students distinct, identifiable steps that are essential for successful social marketing campaigns. Core social marketing practices are applied to each case to help students master social marketing principles and apply them to their own real world social marketing activities in order to affect positive social change. This textbook first provides the tools necessary to understand the effective applica- tion of social marketing, and then offers 24 case studies exemplifying effective social marketing efforts from all around the world |
|---|
| 541 | |aSpringer |
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| 650 | |aSocial marketing |
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| 650 | |aManagement|vStudy and teaching |
|---|
| 650 | |aMarketing research |
|---|
| 690 | |aKhoa Quản trị Kinh doanh |
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| 700 | |aBasil , Debra Z.|eEditors |
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| 700 | |aBasil, Michael D. |eEditors |
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| 700 | |aDiaz-Meneses, Gonzalo |
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| 852 | |aThư Viện Đại học Nguyễn Tất Thành |
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