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  • Ký hiệu PL/XG: 658.87 E385
    Nhan đề: Electronic commerce 2018 :
ISBN 9783319587141
DDC 658.87
Nhan đề Electronic commerce 2018 : a managerial and social networks perspective / Efraim Turban; Jonathan Outland; David R King; Jae Kyu Lee; Ting-Peng Liang
Lần xuất bản Ninth edition
Thông tin xuất bản Cham, Switzerland : Springer, 2018
Mô tả vật lý 653 pages. : illustrations
Tùng thư Springer texts in business and economics
Phụ chú Includes index.
Tóm tắt This new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook, LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.
Thuật ngữ chủ đề Business
Thuật ngữ chủ đề Electronic commerce
Thuật ngữ chủ đề Electronic commerce-Management
Thuật ngữ chủ đề Management information systems
Khoa Khoa Quản trị Kinh doanh
Khoa Khoa Du lịch và Việt Nam học
Tác giả(bs) CN Turban, Efraim
Tác giả(bs) CN King, David R.
Tác giả(bs) CN Lee, Jae Kyu
Tác giả(bs) CN Turban, Deborrah C.
Tác giả(bs) CN Outland, Jonathan
Địa chỉ Thư Viện Đại học Nguyễn Tất Thành
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245 |aElectronic commerce 2018 : |ba managerial and social networks perspective / |cEfraim Turban; Jonathan Outland; David R King; Jae Kyu Lee; Ting-Peng Liang
250 |aNinth edition
260 |aCham, Switzerland : |bSpringer, |c2018
300 |a653 pages. : |billustrations
490 |aSpringer texts in business and economics
500 |aIncludes index.
520 |aThis new Edition of Electronic Commerce is a complete update of the leading graduate level/advanced undergraduate level textbook on the subject. Electronic commerce (EC) describes the manner in which transactions take place over electronic networks, mostly the Internet. It is the process of electronically buying and selling goods, services, and information. Certain EC applications, such as buying and selling stocks and airline tickets online, are reaching maturity, some even exceeding non-Internet trades. However, EC is not just about buying and selling; it also is about electronically communicating, collaborating, and discovering information. It is about e-learning, e-government, social networks, and much more. EC is having an impact on a significant portion of the world, affecting businesses, professions, trade, and of course, people. The most important developments in EC since 2014 are the continuous phenomenal growth of social networks, especially Facebook, LinkedIn and Instagram, and the trend toward conducting EC with mobile devices. Other major developments are the expansion of EC globally, especially in China where you can find the world's largest EC company. Much attention is lately being given to smart commerce and the use of AI-based analytics and big data to enhance the field. Finally, some emerging EC business models are changing industries (e.g., the shared economy models of Uber and Airbnb). The 2018 (9th) edition, brings forth the latest trends in e-commerce, including smart commerce, social commerce, social collaboration, shared economy, innovations, and mobility.
541 |aSpringer
650 |aBusiness
650 |aElectronic commerce
650 |aElectronic commerce|xManagement
650 |aManagement information systems
690 |aKhoa Quản trị Kinh doanh
690|aKhoa Du lịch và Việt Nam học
691|aQuản trị khách sạn
700 |aTurban, Efraim
700 |aKing, David R.
700 |aLee, Jae Kyu
700|aTurban, Deborrah C.
700|aOutland, Jonathan
852 |aThư Viện Đại học Nguyễn Tất Thành
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