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  • Sách tham khảo
  • Ký hiệu PL/XG: 658.18 M884
    Nhan đề: Strategie International Management :
ISBN 9783834925350
DDC 658.18
Tác giả CN Morschett, Dirk
Nhan đề Strategie International Management : Text and Cases / Dirk Morschett, Ha.nna Schramm-Klein and Joachim Zentes
Lần xuất bản 2nd Edition
Thông tin xuất bản Wiesbaden : Gabler, 2010
Mô tả vật lý 467 p. ; cm.
Tóm tắt Strategic International Management" takes a global perspective and covers the major aspects of international business strategies. It introduces the complexity of international business based on the perspective of Multinational Corporations as inter-organisational and intra-organisational networks. The authors highlight the role of the external environment, discuss the major coordination mechanisms and organisational structures and examine various foreign operation modes. The book describes the particularities of international value chain activities and management functions and offers a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. In 20 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, though, remained unchanged. Contents Introduction to Strategic International Management The External Environment International Coordination Foreign Operation Modes Selected Value Chain Activities Selected International Business Functions Target Groups Advanced undergraduate students and graduate students majoring in international management or general management Practitioners who wish to obtain compact and practice-oriented information on current concepts About the Authors Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. Joachim Zentes is Professor of Management and Marketing at the Saarland Univ.
Thuật ngữ chủ đề Affaires
Thuật ngữ chủ đề Science économique
Thuật ngữ chủ đề International business enterprises -Management
Khoa Khoa Quản trị Kinh doanh
Địa chỉ Thư Viện Đại học Nguyễn Tất Thành
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100 |aMorschett, Dirk
245 |aStrategie International Management : |bText and Cases / |cDirk Morschett, Ha.nna Schramm-Klein and Joachim Zentes
250 |a2nd Edition
260 |aWiesbaden : |bGabler, |c2010
300 |a467 p. ; |ccm.
520 |aStrategic International Management" takes a global perspective and covers the major aspects of international business strategies. It introduces the complexity of international business based on the perspective of Multinational Corporations as inter-organisational and intra-organisational networks. The authors highlight the role of the external environment, discuss the major coordination mechanisms and organisational structures and examine various foreign operation modes. The book describes the particularities of international value chain activities and management functions and offers a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context. In 20 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management. In this second edition, all chapters have been updated, all case studies revised and recent data were integrated. The concept, though, remained unchanged. Contents Introduction to Strategic International Management The External Environment International Coordination Foreign Operation Modes Selected Value Chain Activities Selected International Business Functions Target Groups Advanced undergraduate students and graduate students majoring in international management or general management Practitioners who wish to obtain compact and practice-oriented information on current concepts About the Authors Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany. Joachim Zentes is Professor of Management and Marketing at the Saarland Univ.
541 |aSpringer
650 |aAffaires
650 |aScience économique
650 |aInternational business enterprises |vManagement
690 |aKhoa Quản trị Kinh doanh
852 |aThư Viện Đại học Nguyễn Tất Thành
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