TRA CỨU
thông tin biểu ghi
  • Sách tham khảo
  • Ký hiệu PL/XG: 658.87 Z56
    Nhan đề: Strategic retail management :
ISBN 9783658101824
DDC 658.87
Tác giả CN Zentes, Joachim
Nhan đề Strategic retail management : text and international cases / Joachim Zentes; Dirk Morschett; Hanna Schramm-Klein
Lần xuất bản Third edition
Thông tin xuất bản Wiesbaden, Germany : Springer Gabler, 2017
Mô tả vật lý 469 pages. : illustrations
Tóm tắt This book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management. Contents Functions, Formats and Players in Retailing Strategic Marketing in Retailing Marketing Mix in Retailing Buying, Logistics and Performance Measurement Target Groups Advanced undergraduate students and graduate students majoring in Business Administration, Marketing or Management Practitioners who wish to obtain compact and practice-oriented information on current concepts The Authors Joachim Zentes is Professor Emeritus of Management and Marketing at the Saarland University, Saarbrücken, Germany. Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.
Thuật ngữ chủ đề Marketing
Thuật ngữ chủ đề Business
Thuật ngữ chủ đề Sales management
Thuật ngữ chủ đề Retail trade-Management
Từ khóa tự do Economics
Từ khóa tự do Retail trade
Từ khóa tự do Commerce
Khoa Khoa Quản trị Kinh doanh
Tác giả(bs) CN Morschett, Dirk
Tác giả(bs) CN Schramm-Klein, Hanna
Địa chỉ Thư Viện Đại học Nguyễn Tất Thành
Tệp tin điện tử http://elib.ntt.edu.vn/documentdata01/2 tailieuthamkhao/600 congnghe/anhbiasach/21315_strategicretailmanagement_k.jpg
000 00000nam#a2200000u##4500
00121315
0022
004A13BBDEB-311E-4EBD-8902-251CA4C29697
005202006240937
008200522s2017 gw eng
0091 0
020 |a9783658101824
039|a20200624093716|btainguyendientu|c20200522082456|dnghiepvu|y20200522082349|znghiepvu
040 |aNTT
041 |aeng
044 |agw
082 |a658.87|bZ56|223
100 |aZentes, Joachim
245 |aStrategic retail management : |btext and international cases / |cJoachim Zentes; Dirk Morschett; Hanna Schramm-Klein
250 |aThird edition
260 |aWiesbaden, Germany : |bSpringer Gabler, |c2017
300 |a469 pages. : |billustrations
504 |aIncludes bibliographical references (pages 462-463) and index.
520 |aThis book is devoted to the dynamic development of retailing. The focus is on various strategy concepts adopted by retailing companies and their implementation in practice. This is not a traditional textbook or collection of case studies; it aims to demonstrate the complex and manifold questions of retail management in the form of twenty lessons, where each lesson provides a thematic overview of key issues and illustrates them via a comprehensive case study. The examples are all internationally known retail companies, to facilitate an understanding of what is involved in strategic retail management and illustrate best practices. In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management. Contents Functions, Formats and Players in Retailing Strategic Marketing in Retailing Marketing Mix in Retailing Buying, Logistics and Performance Measurement Target Groups Advanced undergraduate students and graduate students majoring in Business Administration, Marketing or Management Practitioners who wish to obtain compact and practice-oriented information on current concepts The Authors Joachim Zentes is Professor Emeritus of Management and Marketing at the Saarland University, Saarbrücken, Germany. Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.
541 |aSpringer
650 |aMarketing
650 |aBusiness
650 |aSales management
650 |aRetail trade|xManagement
653 |aEconomics
653 |aRetail trade
653 |aCommerce
690 |aKhoa Quản trị Kinh doanh
700 |aMorschett, Dirk
700 |aSchramm-Klein, Hanna
852 |aThư Viện Đại học Nguyễn Tất Thành
856|uhttp://elib.ntt.edu.vn/documentdata01/2 tailieuthamkhao/600 congnghe/anhbiasach/21315_strategicretailmanagement_k.jpg
8561|uhttp://elib.ntt.edu.vn/documentdata01/2 tailieuthamkhao/600 congnghe/anhbiasach/21315_strategicretailmanagement_kthumbimage.jpg
890|c1|a0|b0|d1
Không tìm thấy biểu ghi nào