 |
ISBN
| 9783319500904 | |
DDC
| 658.872 | |
Tác giả CN
| Turban, Efraim | |
Nhan đề
| Introduction to Electronic Commerce and Social Commerce / Efraim Turban, Judy Whiteside, David King and Jon Outland | |
Lần xuất bản
| Fourth Edition | |
Thông tin xuất bản
| Cham : Springer, 2017 | |
Mô tả vật lý
| 446 p. ; cm. | |
Phụ chú
| Springer texts in business and economics | |
Tóm tắt
| This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor's Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. | |
Thuật ngữ chủ đề
| Business | |
Thuật ngữ chủ đề
| Electronic commerce | |
Thuật ngữ chủ đề
| Management information systems | |
Khoa
| Khoa Quản trị Kinh doanh | |
Tác giả(bs) CN
| David, King | |
Tác giả(bs) CN
| Outland, Jon | |
Tác giả(bs) CN
| Whiteside, Judy | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
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| 245 | |aIntroduction to Electronic Commerce and Social Commerce / |cEfraim Turban, Judy Whiteside, David King and Jon Outland |
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| 250 | |aFourth Edition |
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| 260 | |aCham : |bSpringer, |c2017 |
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| 300 | |a446 p. ; |ccm. |
|---|
| 500 | |aSpringer texts in business and economics |
|---|
| 520 | |aThis is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor's Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. |
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