 |
ISBN
| 9783319230115 | |
DDC
| 658.049 | |
Nhan đề
| Multinational Management : A Casebook on Asia’s Global Market Leaders / Rien T. Segers Editor | |
Thông tin xuất bản
| Cham : Springer, 2016 | |
Mô tả vật lý
| 367 p. ; cm. | |
Tóm tắt
| This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals. The cases focus on well-known companies such as Lenovo, Alibaba, Infosys, Huawei, Panasonic, and Rakuten. These companies, all of which generate huge revenues in their own countries (e.g. in China, India, South Korea, Taiwan, Vietnam), are now becoming increasingly sophisticated and striving to become global brands, while also enjoying the active support of their governments in terms of their international business. Readers will learn about the current multinational landscape in Asia, the management challenges, and the future implications for traditional western companies seeking to retain their market share. Chapters on corporate entrepreneurship, human resource management and intercultural competence, and current branding trends in Asia will provide a cutting-edge update on international business strategy for students and practitioners alike | |
Thuật ngữ chủ đề
| Business | |
Thuật ngữ chủ đề
| International business enterprises | |
Khoa
| Khoa Quản trị Kinh doanh | |
Tác giả(bs) CN
| Segers, Rien T. | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
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| 300 | |a367 p. ; |ccm. |
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| 520 | |aThis casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market leaders is deeply embedded in it. It offers international management students and researchers an extensive guide to the business history, strategy development, and foreign market entry modes used by emerging Asian multinationals. The cases focus on well-known companies such as Lenovo, Alibaba, Infosys, Huawei, Panasonic, and Rakuten. These companies, all of which generate huge revenues in their own countries (e.g. in China, India, South Korea, Taiwan, Vietnam), are now becoming increasingly sophisticated and striving to become global brands, while also enjoying the active support of their governments in terms of their international business. Readers will learn about the current multinational landscape in Asia, the management challenges, and the future implications for traditional western companies seeking to retain their market share. Chapters on corporate entrepreneurship, human resource management and intercultural competence, and current branding trends in Asia will provide a cutting-edge update on international business strategy for students and practitioners alike |
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| 690 | |aKhoa Quản trị Kinh doanh |
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| 700 | |aSegers, Rien T. |eEditor |
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| 852 | |aThư Viện Đại học Nguyễn Tất Thành |
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