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ISBN 9783319100906
DDC 658.9
Nhan đề Electronic Commerce : A Managerial and Social Networks Perspective / Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang and Deborrah C. Turban
Lần xuất bản Eighth Edition, Revised Edition
Thông tin xuất bản Cham : Springer, 2015
Mô tả vật lý 818 p. ; cm.
Phụ chú Springer texts in business and economics.
Tóm tắt Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
Thuật ngữ chủ đề Electronic commerce
Thuật ngữ chủ đề Business & Economics -Operations Research
Thuật ngữ chủ đề Electronic commerce -Management
Khoa Khoa Cơ khí - Điện - Điện tử - Ô tô
Tác giả(bs) CN Kyu Lee, Jae
Tác giả(bs) CN Liang, Ting-Peng
Tác giả(bs) CN Turban , Deborrah C.
Địa chỉ Thư Viện Đại học Nguyễn Tất Thành
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245 |aElectronic Commerce : |bA Managerial and Social Networks Perspective / |cEfraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang and Deborrah C. Turban
250 |aEighth Edition, Revised Edition
260 |aCham : |bSpringer, |c2015
300 |a818 p. ; |ccm.
500 |aSpringer texts in business and economics.
520 |aThroughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
541 |aSpringer
650 |aElectronic commerce
650 |aBusiness & Economics |vOperations Research
650 |aElectronic commerce |vManagement
690 |aKhoa Cơ khí - Điện - Điện tử - Ô tô
700 |aKyu Lee, Jae |eAuthor
700 |aLiang, Ting-Peng |eAuthor
700 |aTurban , Deborrah C.|eAuthor
852 |aThư Viện Đại học Nguyễn Tất Thành
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