 |
ISBN
| 9780387725789 | |
DDC
| 658.83 | |
Tác giả CN
| Blattberg, Robert C | |
Nhan đề
| Database marketing : analyzing and managing customers / Robert C Blattberg, Pyŏng-do Kim, Scott A Neslin | |
Thông tin xuất bản
| New York : Springer, 2008 | |
Mô tả vật lý
| 871 p. | |
Phụ chú
| International series in quantitative marketing | |
Tóm tắt
|
Describes the contemporary context of database marketing and its impact on business performance. This book presents database marketing tools, including how to collect the data and perform analysis. It is suitable for those interested in database marketing, customer relationship management and customer optimization. | |
Từ khóa tự do
| Science économique. | |
Từ khóa tự do
|
Database marketing. | |
Từ khóa tự do
| Consumer profiling. | |
Khoa
| Khoa Quản trị Kinh doanh | |
Tác giả(bs) CN
| Kim, Pyŏng-Do | |
Tác giả(bs) CN
| Neslin, Scott A | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
| |
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| 100 | |aBlattberg, Robert C |
|---|
| 245 | |aDatabase marketing : |banalyzing and managing customers / |cRobert C Blattberg, Pyŏng-do Kim, Scott A Neslin |
|---|
| 260 | |aNew York : |b Springer, |c2008 |
|---|
| 300 | |a871 p. |
|---|
| 500 | |aInternational series in quantitative marketing |
|---|
| 520 | |a
Describes the contemporary context of database marketing and its impact on business performance. This book presents database marketing tools, including how to collect the data and perform analysis. It is suitable for those interested in database marketing, customer relationship management and customer optimization. |
|---|
| 541 | |aSpringer |
|---|
| 653 | |aScience économique. |
|---|
| 653 | |a
Database marketing. |
|---|
| 653 | |aConsumer profiling. |
|---|
| 690 | |aKhoa Quản trị Kinh doanh |
|---|
| 700 | |a Kim, Pyŏng-Do |
|---|
| 700 | |aNeslin, Scott A |
|---|
| 852 | |aThư Viện Đại học Nguyễn Tất Thành |
|---|
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