 |
ISBN
| 0471476544 | |
DDC
| 647.95 | |
Tác giả CN
| Reid, Robert D. | |
Nhan đề
| Hospitality marketing management / Robert D. Reid, David C. Bojanic. | |
Lần xuất bản
| 4th ed. | |
Thông tin xuất bản
| New Jersey :John Wiley & Sons, 2006 | |
Mô tả vật lý
| 643 pages. : col. ill. ; | |
Phụ chú
| Includes bibliographical references and index. | |
Tóm tắt
| "This fully revised and updated Fourth Edition of Hospitality Marketing Management, is in a new, full-color format. Providing readers with plain-language explanations, an abundance of exercises, and solid reinforcement of underlying theory, this new edition continues the book's long-standing tradition of providing students with a practical, applications-oriented approach to exploring the intricacies of marketing in | |
Thuật ngữ chủ đề
| Hospitality industry-Marketing | |
Thuật ngữ chủ đề
| Food service-Marketing | |
Thuật ngữ chủ đề
| Restaurants-Marketing | |
Khoa
| Khoa Du lịch và Việt Nam học | |
Tác giả(bs) CN
| Bojanic, David C. | |
Địa chỉ
| Thư viện Đại học Nguyễn Tất Thành |
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| 100 | |aReid, Robert D. |
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| 245 | |aHospitality marketing management / |cRobert D. Reid, David C. Bojanic. |
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| 250 | |a4th ed. |
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| 260 | |aNew Jersey :|bJohn Wiley & Sons, |c2006 |
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| 300 | |a643 pages. : |bcol. ill. ; |
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| 500 | |aIncludes bibliographical references and index. |
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| 520 | |a"This fully revised and updated Fourth Edition of Hospitality Marketing Management, is in a new, full-color format. Providing readers with plain-language explanations, an abundance of exercises, and solid reinforcement of underlying theory, this new edition continues the book's long-standing tradition of providing students with a practical, applications-oriented approach to exploring the intricacies of marketing in |
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| 541 | |aMua |
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| 650 | |aHospitality industry|xMarketing |
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| 650 | |aFood service|xMarketing |
|---|
| 650 | |aRestaurants|xMarketing |
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| 690 | |aKhoa Du lịch và Việt Nam học |
|---|
| 691 | |aQuản trị khách sạn |
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| 692 | |aMARKETING DU LỊCH (TOURISM MARKETING) |
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| 700 | |aBojanic, David C. |
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| 852 | |aThư viện Đại học Nguyễn Tất Thành |
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