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  • Ký hiệu PL/XG: 647.94068
    Nhan đề: Hotel convention sales, services, and operations /
ISBN 0750679026
DDC 647.94068
Tác giả CN Golden-Romero, Pat
Nhan đề Hotel convention sales, services, and operations / Pat Golden-Romero
Thông tin xuất bản Amsterdam [etc.] : Elsevier/Butterworth-Heinemann, 2007
Mô tả vật lý xvii,331tr. : minh họa ; 26cm
Tóm tắt "Hotel Convention Sales, Services, and Operations examines the precipitating factors and emerging trends in the hospitality industry and how they have contributed to the growth of the meetings and conventions market, including a look at the financial impact of this global industry in both private and public sectors of the economy. This "how-to" guide takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. The author introduces the types of groups holding meetings and conventions, the planners in charge of site selection, and the facilities they commonly use. The basics of marketing are introduced, and the role of Convention and Visitors' Bureaus is considered. Readers will gain understanding of the sales and negotiation process between buyers and sellers of these services."--Jacket.
Thuật ngữ chủ đề Congresses and conventions
Thuật ngữ chủ đề Hospitality industry -- Marketing
Khoa Khoa Du lịch và Việt Nam học
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1001 |aGolden-Romero, Pat
24510|aHotel convention sales, services, and operations / |cPat Golden-Romero
260 |aAmsterdam [etc.] : |bElsevier/Butterworth-Heinemann, |c2007
300 |axvii,331tr. : |bminh họa ; |c26cm
520|a"Hotel Convention Sales, Services, and Operations examines the precipitating factors and emerging trends in the hospitality industry and how they have contributed to the growth of the meetings and conventions market, including a look at the financial impact of this global industry in both private and public sectors of the economy. This "how-to" guide takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. The author introduces the types of groups holding meetings and conventions, the planners in charge of site selection, and the facilities they commonly use. The basics of marketing are introduced, and the role of Convention and Visitors' Bureaus is considered. Readers will gain understanding of the sales and negotiation process between buyers and sellers of these services."--Jacket.
650 0|aCongresses and conventions
650 0|aHospitality industry -- Marketing
690|aKhoa Du lịch và Việt Nam học
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