|
ISBN
| 9781845937621 | |
DDC
| 910.688 | |
Nhan đề
| Destination Marketing and Management : Theories and Applications / Y. Wang, A. Pizam editors | |
Thông tin xuất bản
| United Kingdom : CABI, 2011 | |
Mô tả vật lý
| 380 p. : ill. ; 26 cm. | |
Tóm tắt
| Most tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travelers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing. | |
Từ khóa tự do
| Tourism | |
Từ khóa tự do
| Travel | |
Từ khóa tự do
| Bussiness | |
Khoa
| Khoa Du lịch và Việt Nam học | |
Tác giả(bs) CN
| Pizam, A. | |
Tác giả(bs) CN
| Wang, Y. | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
| |
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| 008 | 190509s2011 xxk eng |
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| 009 | 1 0 |
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| 020 | |a9781845937621 |
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| 044 | |aeng |
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| 082 | |a910.688|bD474|223 |
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| 245 | |aDestination Marketing and Management : |bTheories and Applications / |c Y. Wang, A. Pizam editors |
|---|
| 260 | |aUnited Kingdom : |bCABI, |c2011 |
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| 300 | |a380 p. : |bill. ; |c26 cm. |
|---|
| 520 | |aMost tourism activities take place at a destination, and destination serves as a fundamental unit of analysis in any modelling of the tourism system. However, destination marketing and management is a complex subject that requires a comprehensive, holistic and systematic approach. From the demand side, travelers have a choice of available destinations; from the supply side, destination marketing organizations are competing for attention from a highly competitive marketplace. Taking an integrated and comprehensive approach, this book focuses on both the macro and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product development and distribution and the use of emerging technologies in destination marketing. |
|---|
| 653 | |aTourism |
|---|
| 653 | |aTravel |
|---|
| 653 | |aBussiness |
|---|
| 690 | |aKhoa Du lịch và Việt Nam học |
|---|
| 700 | |aPizam, A. |eEditor |
|---|
| 700 | |aWang, Y. |eEditor |
|---|
| 852 | |aThư Viện Đại học Nguyễn Tất Thành |
|---|
| 890 | |c1|a0|b0|d0 |
|---|
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