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ISBN
| 0750652497 | |
DDC
| 647.068 | |
Tác giả CN
| Williams, Alistair | |
Nhan đề
| Understanding the hospitality consumer / Alistair Williams | |
Lần xuất bản
| 1st edition | |
Thông tin xuất bản
| Oxford ; Boston, MA : Butterworth-Heinemann, 2002 | |
Mô tả vật lý
| 279 p. : ill. | |
Tùng thư
| Hospitality, leisure, and tourism series. | |
Tóm tắt
| Understanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques. Using industry based case studies and examples 'Understanding the Hospitality Consumer' | |
Từ khóa tự do
| Management | |
Từ khóa tự do
| Consumer behavior | |
Từ khóa tự do
| Hospitality industry | |
Khoa
| Khoa Du lịch và Việt Nam học | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
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| 100 | |aWilliams, Alistair |
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| 245 | |aUnderstanding the hospitality consumer / |cAlistair Williams |
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| 250 | |a1st edition |
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| 260 | |aOxford ; Boston, MA : |bButterworth-Heinemann, |c2002 |
|---|
| 300 | |a279 p. : |bill. |
|---|
| 490 | |aHospitality, leisure, and tourism series. |
|---|
| 520 | |aUnderstanding the Hospitality Consumer' presents a unique perspective on consumer behaviour in the hospitality sector. It seeks to focus on the role of consumption in hospitality and to investigate our understanding of its place in the contemporary industry. Taking the view that successful marketing demands focusing on the customer, this text concentrates on understanding and determining customer needs, relevant factors in consumer buying behaviour and the effectiveness of today's marketing techniques. Using industry based case studies and examples 'Understanding the Hospitality Consumer' |
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| 653 | |aManagement |
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| 653 | |aConsumer behavior |
|---|
| 653 | |aHospitality industry |
|---|
| 690 | |aKhoa Du lịch và Việt Nam học |
|---|
| 691 | |aQuản trị Khách sạn |
|---|
| 852 | |aThư Viện Đại học Nguyễn Tất Thành |
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