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ISBN
| 9783319498485 | |
DDC
| 338.4791 | |
Tác giả CN
| Camilleri, Mark Anthony | |
Nhan đề
| Travel Marketing, Tourism Economics and the Airline Product : An introduction to Theory and Practice / Mark Anthony Camilleri | |
Lần xuất bản
| First edition | |
Thông tin xuất bản
| Switzerland : Springer International Publishing, 2018 | |
Mô tả vật lý
| 223 p. : ill. ; cm. | |
Tóm tắt
| This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.
This publication covers both theory and practice in an engaging style, that will spark the readers’ curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments.
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Từ khóa tự do
| Marketing | |
Từ khóa tự do
| Business | |
Từ khóa tự do
| Communication | |
Khoa
| Khoa Du lịch và Việt Nam học | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
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| 008 | 190508s2018 sz eng |
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| 009 | 1 0 |
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| 020 | |a9783319498485 |
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| 041 | |aeng |
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| 044 | |asz |
|---|
| 082 | |a338.4791|bC1467|223 |
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| 100 | |aCamilleri, Mark Anthony |
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| 245 | |aTravel Marketing, Tourism Economics and the Airline Product : |bAn introduction to Theory and Practice / |cMark Anthony Camilleri |
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| 250 | |aFirst edition |
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| 260 | |aSwitzerland : |bSpringer International Publishing, |c2018 |
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| 300 | |a223 p. : |bill. ; |ccm. |
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| 520 | |aThis book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors.
This publication covers both theory and practice in an engaging style, that will spark the readers’ curiosity. Yet, it presents tourism and airline issues in a concise, yet accessible manner. This will allow prospective tourism practitioners to critically analyze future situations, and to make appropriate decisions in their workplace environments. Moreover, the book prepares undergraduate students and aspiring managers alike with a thorough exposure to the latest industry developments.
|
|---|
| 653 | |aMarketing |
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| 653 | |aBusiness |
|---|
| 653 | |aCommunication |
|---|
| 690 | |aKhoa Du lịch và Việt Nam học |
|---|
| 852 | |aThư Viện Đại học Nguyễn Tất Thành |
|---|
| 890 | |c1|a0|b0|d1 |
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