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    Nhan đề: Handbook of hospitality strategic management /

ISBN 9780080450797
DDC 647.94068
Nhan đề Handbook of hospitality strategic management / [Edited by ] Michael Olsen, Jinlin Zhao
Thông tin xuất bản Amsterdam ; London : Butterworth-Heinemann, 2008
Mô tả vật lý 513 pages. : illustrations
Tùng thư Handbooks of hospitality management.
Phụ chú Includes index.
Tóm tắt Handbook of Hospitality Strategic Management provides a critical review of mainstream hospitality strategic management research topics. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing strategic management research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. This book covers all aspects of strategic management in hospitality. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners. . Environmental scanning relating to the hospitality and tourism industry . Competitive methods of multinational companies of the world-wide hotel industry . Organizational structure and Human Resources . The role of technology in organizational structure . Leadership and managerial strategies . Communication, technology and change in hospitality concepts . Concept and strategy models.
Thuật ngữ chủ đề Strategic planning
Thuật ngữ chủ đề Hospitality industry-Management
Từ khóa tự do Hospitality industry
Khoa Khoa Du lịch và Việt Nam học
Tác giả(bs) CN Zhao, Jinlin
Tác giả(bs) CN Olsen, Michael
Địa chỉ Thư Viện Đại học Nguyễn Tất Thành
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245 |aHandbook of hospitality strategic management / |c[Edited by ] Michael Olsen, Jinlin Zhao
260 |aAmsterdam ; London : |bButterworth-Heinemann, |c2008
300|a513 pages. : |billustrations
490|aHandbooks of hospitality management.
500|aIncludes index.
520|aHandbook of Hospitality Strategic Management provides a critical review of mainstream hospitality strategic management research topics. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing strategic management research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. This book covers all aspects of strategic management in hospitality. The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners. . Environmental scanning relating to the hospitality and tourism industry . Competitive methods of multinational companies of the world-wide hotel industry . Organizational structure and Human Resources . The role of technology in organizational structure . Leadership and managerial strategies . Communication, technology and change in hospitality concepts . Concept and strategy models.
541 |aMua
650|aStrategic planning
650|aHospitality industry|xManagement
653 |aHospitality industry
690 |aKhoa Du lịch và Việt Nam học
700 |aZhao, Jinlin|eedited
700|aOlsen, Michael |eedited
852 |aThư Viện Đại học Nguyễn Tất Thành
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