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ISBN
| 9781292156156 | |
DDC
| 647.94 | |
Nhan đề
| Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu | |
Lần xuất bản
| 7th ed. | |
Thông tin xuất bản
| Harlow, England : Pearson, 2017 | |
Mô tả vật lý
| 680 p. : ill. col. ; 27 cm. | |
Tóm tắt
| "For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities." | |
Từ khóa tự do
| Quản trị khách sạn | |
Từ khóa tự do
| Tiếp thị du lịch | |
Từ khóa tự do
| Tourism-Marketing | |
Từ khóa tự do
| Hospitality-Marketing | |
Khoa
| Khoa Du lịch và Việt Nam học | |
Tác giả(bs) CN
| Baloglu, Seyhmus | |
Tác giả(bs) CN
| Kotler, Philip | |
Tác giả(bs) CN
| Bowen, John T. | |
Tác giả(bs) CN
| Makens, James C. | |
Địa chỉ
| 300Q12_Kho Mượn_02(2): 063211-2 |
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| 00879nam a2200325 # 4500 |
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| 005 | 202308091443 |
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| 008 | 190417s2017 enk eng |
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| 009 | 1 0 |
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| 020 | |a9781292156156|c1120000 |
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| 044 | |aenk|ba-vt |
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| 082 | 1|a647.94|bM3455|223 |
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| 245 | 10|aMarketing for hospitality and tourism /|cPhilip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu |
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| 250 | |a7th ed. |
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| 260 | |aHarlow, England : |bPearson, |c2017 |
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| 300 | |a680 p. : |bill. col. ; |c27 cm. |
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| 520 | |a"For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities." |
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| 653 | 4|aQuản trị khách sạn |
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| 653 | 4|aTiếp thị du lịch |
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| 653 | 4|aTourism|xMarketing |
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| 653 | 4|aHospitality|xMarketing |
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| 690 | |aKhoa Du lịch và Việt Nam học |
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| 691 | |aQuản trị khách sạn |
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| 692 | |aMARKETING DU LỊCH (TOURISM MARKETING) |
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| 700 | |aBaloglu, Seyhmus |
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| 700 | |aKotler, Philip |
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| 700 | 1|aBowen, John T. |
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| 700 | 1|aMakens, James C. |
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| 852 | |a300|bQ12_Kho Mượn_02|j(2): 063211-2 |
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| 856 | 1|uhttp://elib.ntt.edu.vn/documentdata01/2 tailieuthamkhao/anhbiasach/13810_marketingforhospitalitythumbimage.jpg |
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| 890 | |a2|b8|c1|d7 |
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