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ISBN
| 9781292027159 | |
DDC
| 647.94068 | |
Tác giả CN
| Tranter, Kimberly | |
Nhan đề
| An introduction to revenue management for the hospitality industry : principles and practices for the real world / Kimberly A. Tranter, Trevor Stuart-Hill, Juston Parker | |
Thông tin xuất bản
| Harlow, England : Pearson, 2014 | |
Mô tả vật lý
| 276 p ; 28 cm. | |
Phụ chú
| include index | |
Tóm tắt
| "Addressing an emerging course in Hospitality Management, this one-of-a-kind text outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field. | |
Từ khóa tự do
| Hospitality | |
Khoa
| Viện NIIE | |
Khoa
| Khoa Du lịch và Việt Nam học | |
Tác giả(bs) CN
| Hill, Trevor Stuart | |
Tác giả(bs) CN
| Parker, Juston | |
Địa chỉ
| 200Q7_Kho Mượn(1): 062566 |
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| 005 | 202306290855 |
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| 008 | 200910s2014 enk eng |
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| 009 | 1 0 |
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| 020 | |a9781292027159|c1065000 |
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| 041 | |aeng |
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| 044 | |aenk |
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| 082 | |a647.94068|bT7729|223 |
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| 100 | |aTranter, Kimberly |
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| 245 | |aAn introduction to revenue management for the hospitality industry : |bprinciples and practices for the real world / |cKimberly A. Tranter, Trevor Stuart-Hill, Juston Parker |
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| 260 | |aHarlow, England : |bPearson, |c2014 |
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| 300 | |a276 p ; |c28 cm. |
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| 500 | |ainclude index |
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| 520 | |a"Addressing an emerging course in Hospitality Management, this one-of-a-kind text outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field. |
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| 541 | |aMua |
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| 653 | |aHospitality |
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| 690 | |aViện NIIE |
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| 690 | |aKhoa Du lịch và Việt Nam học |
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| 691 | |aQuản trị khách sạn |
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| 691 | |aQuản trị khách sạn - NIIE |
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| 692 | |aSales development and Merchandising |
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| 700 | |aHill, Trevor Stuart |
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| 700 | |aParker, Juston |
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| 852 | |a200|bQ7_Kho Mượn|j(1): 062566 |
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| 856 | 1|uhttp://elib.ntt.edu.vn/documentdata01/1 giaotrinh/anhbiasach/13241_an introduction to revenue management for the hospitality industrythumbimage.jpg |
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| 890 | |a1|c1|b0|d1 |
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