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  • Quỹ Châu Á
  • Ký hiệu PL/XG: 658.8 G6531
    Nhan đề: Engagement marketing :
ISBN 1118101022 (hardback)
ISBN 9781118101025 (hardback)
DDC 658.8
Tác giả CN Goodman, Gail F.,
Nhan đề Engagement marketing : how small business wins in a socially connected world / Gail F. Goodman.
Thông tin xuất bản Hoboken, N.J. :Wiley,2012.
Mô tả vật lý xxii, 198 p. :ill. ;24 cm.
Phụ chú Includes index.
Tóm tắt "A definitive guide to growing your small business through "Engagement Marketing"As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade.You'll learn how to attract new prospects--as well as how to increase repeat sales--using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility--and endorsements--for your business Understand why engagement is so important--and how you can use it to turn passionate fans in your social networks into tomorrow's new business Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals"--Provided by publisher.
Thuật ngữ chủ đề Internet marketing.
Thuật ngữ chủ đề Social media.
Thuật ngữ chủ đề Online social networks.
Thuật ngữ chủ đề Small business marketing.
Khoa Khoa Du lịch và Việt Nam học
Khoa Khoa Quản trị Kinh doanh
Địa chỉ 300Q12_Kho Đọc(3): 060443-5
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020 |a1118101022 (hardback)
020 |a9781118101025 (hardback)
039|a20220504093922|bbacntp|c20210701161718|dnghiepvu|y20181026094445|zquyennt
040 |aNTT|beng
044|anju
082|a658.8|223|bG6531
100 |aGoodman, Gail F.,|d1960-
245|aEngagement marketing :|bhow small business wins in a socially connected world /|cGail F. Goodman.
260 |aHoboken, N.J. :|bWiley,|c2012.
300 |axxii, 198 p. :|bill. ;|c24 cm.
500 |aIncludes index.
520 |a"A definitive guide to growing your small business through "Engagement Marketing"As a small business owner, you've always relied on word-of-mouth referrals to grow your business. Thanks to social media--and its nimble partner, mobile technology--it's now easier than ever to turn customers and clients into engaged fans who spread the word about your business across a variety of online platforms. And that's what Engagement Marketing is all about. Written for anyone who owns or manages a small business or non-profit, this book is filled with practical, hands-on advice based on the author's experience of working with thousands of small businesses for over a decade.You'll learn how to attract new prospects--as well as how to increase repeat sales--using your existing customers and social networks. Learn how to create customer experiences that increase positive customer reviews and endorsements Get practical advice on how to entice people to join your social networks and run engagement campaigns that increase visibility--and endorsements--for your business Understand why engagement is so important--and how you can use it to turn passionate fans in your social networks into tomorrow's new business Author Gail Goodman is CEO of Constant Contact, America's leading email and social media marketing company for small businesses Engagement Marketing will help you make a bigger name for your company, build your network, and reach your goals"--Provided by publisher.
541|aQuà tặng từ Quỹ Châu Á
650 |aInternet marketing.
650 |aSocial media.
650 |aOnline social networks.
650 |aSmall business marketing.
690|aKhoa Du lịch và Việt Nam học
690|aKhoa Quản trị Kinh doanh
691|aDu lịch
852|a300|bQ12_Kho Đọc|j(3): 060443-5
890|a3|b0|c0|d0
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1 060443 Q12_Kho Mượn_02 658.8 G6531 Sách mượn về nhà 1
2 060444 Q12_Kho Mượn_02 658.8 G6531 Sách mượn về nhà 2
3 060445 Q12_Kho Mượn_02 658.8 G6531 Sách mượn về nhà 3

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