 |
DDC
| 658.8 | |
Nhan đề
| Fundamentals of marketing / Paul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti | |
Thông tin xuất bản
| Oxford : Oxford University Press, 2017 | |
Mô tả vật lý
| xxiv, 376 pages. : color illustrations ; 25 cm. | |
Tóm tắt
| Do you want to know how a traditionally French brand expands into an international market, how a department store can channel its business online, or how any organisation can incorporate social media into their communication campaigns? What can you learn from these practices, how do they incorporate sustainability and ethical practice, and how could it influence your career, whether in marketing or not? Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling 'Marketing' by Baines, Fill, and Rosengren, this book is a complete resource for students looking for a briefer guide to help build their theoretical understanding of marketing into skillful practice. | |
Từ khóa tự do
| Marketing | |
Từ khóa tự do
| Business | |
Từ khóa tự do
| Business and Management | |
Khoa
| Khoa Quản trị Kinh doanh | |
Tác giả(bs) CN
| Baines, Paul | |
Tác giả(bs) CN
| Fill, Chris | |
Tác giả(bs) CN
| Rosengren, Sara | |
Tác giả(bs) CN
| Antonetti, Paolo | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
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| 245 | |aFundamentals of marketing / |cPaul Baines, Chris Fill, Sara Rosengren, Paolo Antonetti |
|---|
| 260 | |aOxford : |bOxford University Press, |c2017 |
|---|
| 300 | |axxiv, 376 pages. : |bcolor illustrations ; |c25 cm. |
|---|
| 520 | |aDo you want to know how a traditionally French brand expands into an international market, how a department store can channel its business online, or how any organisation can incorporate social media into their communication campaigns? What can you learn from these practices, how do they incorporate sustainability and ethical practice, and how could it influence your career, whether in marketing or not? Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling 'Marketing' by Baines, Fill, and Rosengren, this book is a complete resource for students looking for a briefer guide to help build their theoretical understanding of marketing into skillful practice. |
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| 653 | |aBusiness |
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| 653 | |aBusiness and Management |
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| 690 | |aKhoa Quản trị Kinh doanh |
|---|
| 700 | |aBaines, Paul |
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| 700 | |aFill, Chris |
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| 700 | |aRosengren, Sara |
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| 700 | |aAntonetti, Paolo |
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| 852 | |aThư Viện Đại học Nguyễn Tất Thành |
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