 |
ISBN
| 9780134601564 | |
DDC
| 658.872 | |
Tác giả CN
| Laudon, Kenneth C. | |
Nhan đề
| E-commerce 2017 : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver | |
Lần xuất bản
| 13th ed. | |
Thông tin xuất bản
| Boston : Pearson, 2018 | |
Mô tả vật lý
| 917 pages : illustrations, tables ; 26 cm. | |
Tóm tắt
| Laudon’s E-commerce 2017: Business, Technology, Societyemphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios. | |
Từ khóa tự do
| Digital business | |
Từ khóa tự do
| Internet economy | |
Từ khóa tự do
| Information systems | |
Từ khóa tự do
| E-commerce | |
Từ khóa tự do
| Online marketing | |
Từ khóa tự do
| Web technologies | |
Từ khóa tự do
| Business strategy | |
Từ khóa tự do
| Digital transformation | |
Khoa
| Khoa Công nghệ Thông tin | |
Tác giả(bs) CN
| Traver, Carol Guercio | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
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| 100 | |aLaudon, Kenneth C. |
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| 245 | |aE-commerce 2017 : |bbusiness, technology, society / |cKenneth C. Laudon, Carol Guercio Traver |
|---|
| 250 | |a13th ed. |
|---|
| 260 | |aBoston : |bPearson, |c2018 |
|---|
| 300 | |a917 pages : |billustrations, tables ; |c26 cm. |
|---|
| 520 | |aLaudon’s E-commerce 2017: Business, Technology, Societyemphasizes three driving forces behind the expanding field of e-commerce: technology change, business development, and social issues. A conceptual framework uses the templates of many modern-day companies to further demonstrate the differences and complexities in e-commerce today. An in-depth investigation of companies such as Uber, Airbnb, Instacart, and others kick-off the course while preparing students for real-life scenarios. |
|---|
| 653 | |aDigital business |
|---|
| 653 | |aInternet economy |
|---|
| 653 | |aInformation systems |
|---|
| 653 | |aE-commerce |
|---|
| 653 | |aOnline marketing |
|---|
| 653 | |aWeb technologies |
|---|
| 653 | |aBusiness strategy |
|---|
| 653 | |aDigital transformation |
|---|
| 690 | |aKhoa Công nghệ Thông tin |
|---|
| 691 | |aKỹ thuật phần mềm |
|---|
| 700 | |aTraver, Carol Guercio |
|---|
| 852 | |aThư Viện Đại học Nguyễn Tất Thành |
|---|
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