thông tin biểu ghi

ISSN 1567-4223
DDC 658
Tác giả CN Lucas, Gabriel Almeida
Nhan đề From e-commerce to m-commerce : An analysis of the user’s experience with different access platforms / Gabriel Almeida Lucas, Guilherme Lerch Lunardi, Décio Bittencourt Dolci
Thông tin xuất bản Elsevier, 2023
Mô tả vật lý 13 pages. : illustrations
Tóm tắt The e-commerce market size is increasing day by day. In this context, m-commerce has become one of the fastest growing forms of e-commerce in the world. Considering the diversity of platforms and devices, it is important to understand what influences the intention to continue using e-commerce access platforms. We explore different factors predicting the user’s experience with the accessed platform through a free-simulation experiment. Participants were separated into three access platforms, one using traditional e-commerce (through notebooks or PCs) and two others involving m-commerce (accessing the website browser or the app). We verified that intention to continue using the online platform is strongly influenced by the consumers’ perceived value, being driven especially by its benefits and not sacrifices associated with the platform. We found differences among the three studied platforms regarding the significance, order of the predictors, and control variables such as platform previous experience, gender, and age, suggesting the existence of significant differences on the side of the consumer as to the platform they use on their online purchases; revealing, for example, that consumers who use mobile apps are influenced essentially by utilitarian than hedonic motives, differently from those who use website browsers. Finally, we outline some theoretical and practical implications for researchers and developers.
Từ khóa tự do Apps
Từ khóa tự do M-commerce
Từ khóa tự do Mobile devices
Từ khóa tự do Responsive web design (RWD)
Từ khóa tự do E-commerce
Khoa Khoa Tài chính - Kế toán
Khoa Khoa Quản trị Kinh doanh
Tác giả(bs) CN Dolci, Décio Bittencourt
Tác giả(bs) CN Lunardi, Guilherme Lerch
Nguồn trích Electronic Commerce Research and Applications, 2023. Volume 58 ISSN: 1567-4223, ,
Địa chỉ Thư Viện Đại học Nguyễn Tất Thành
000 00000nam#a2200000u##4500
00147528
00212
0046A620929-1705-4F5F-8161-460DBA18531E
005202312141547
008231214s2023 xxu eng
0091 0
022 |a1567-4223
039|a20231214154739|btainguyendientu|y20231214154154|ztainguyendientu
040 |aNTT
041 |aeng
044 |axxu
082 |a658|223
100 |aLucas, Gabriel Almeida
245 |aFrom e-commerce to m-commerce : |bAn analysis of the user’s experience with different access platforms / |cGabriel Almeida Lucas, Guilherme Lerch Lunardi, Décio Bittencourt Dolci
260 |bElsevier, |c2023
300 |a13 pages. : |billustrations
520 |aThe e-commerce market size is increasing day by day. In this context, m-commerce has become one of the fastest growing forms of e-commerce in the world. Considering the diversity of platforms and devices, it is important to understand what influences the intention to continue using e-commerce access platforms. We explore different factors predicting the user’s experience with the accessed platform through a free-simulation experiment. Participants were separated into three access platforms, one using traditional e-commerce (through notebooks or PCs) and two others involving m-commerce (accessing the website browser or the app). We verified that intention to continue using the online platform is strongly influenced by the consumers’ perceived value, being driven especially by its benefits and not sacrifices associated with the platform. We found differences among the three studied platforms regarding the significance, order of the predictors, and control variables such as platform previous experience, gender, and age, suggesting the existence of significant differences on the side of the consumer as to the platform they use on their online purchases; revealing, for example, that consumers who use mobile apps are influenced essentially by utilitarian than hedonic motives, differently from those who use website browsers. Finally, we outline some theoretical and practical implications for researchers and developers.
653 |aApps
653 |aM-commerce
653 |aMobile devices
653 |aResponsive web design (RWD)
653 |aE-commerce
690 |aKhoa Tài chính - Kế toán
690 |aKhoa Quản trị Kinh doanh
700 |aDolci, Décio Bittencourt
700 |aLunardi, Guilherme Lerch
773 |tElectronic Commerce Research and Applications, 2023|dVolume 58|x1567-4223
852 |aThư Viện Đại học Nguyễn Tất Thành
890|a0|b0|c1|d0
Không tìm thấy biểu ghi nào