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ISSN 1873-1384
DDC 332
Tác giả CN Alnawas, Ibrahim
Nhan đề The effects of app-related factors on app stickiness : The role of cognitive and emotional app relationship quality / Ibrahim Alnawas, Amr Al Khateeb, Kamel El Hedhli
Thông tin xuất bản Elsevier, 2023
Mô tả vật lý 16 pages.
Tóm tắt Prior research tends to examine the effect of a narrow set of app-related factors on the construct of app relationship quality holistically. However, it is well-established that app relationship quality consists of cognitive and emotional aspects. To address these two issues, our study takes a more nuanced approach by examining a comprehensive set of app-related factors, including functional, offerings, experiential and relational factors, and their differential impacts on two distinct components of app relationship quality, namely cognitive app relationship quality (CARQ) and emotional app relationship quality (EARQ). It also examines the differential impact of CARQ and EARQ on app stickiness, which has long been considered as a managerial challenge. A ‘modular design approach’ was used to collect the data from an online UK consumer panel. 605 responses were analyzed using AMOS 24. The results indicated that functional and offering factors produced greater effects on CARQ than on EARQ. In contrast, experiential and relational factors were found to have stronger effects on EARQ than on CARQ. Further, CARQ was found to have a stronger effect on app stickiness compared to EARQ. The current study offers a detailed understanding of the factors that contribute to each component of app relationship quality and empirically demonstrates the differential effects of the cognitive and emotional aspects on app sickness. Such results are expected to help e-retailers to develop a strong digital presence, build future readiness for their brands, and design app-focused strategies using a consumer-centric approach.
Từ khóa tự do App stickiness
Từ khóa tự do Relationship quality
Từ khóa tự do Stimulation-organism-response model
Từ khóa tự do Ứng dụng di động
Từ khóa tự do Mobile apps
Khoa Khoa Tài chính - Kế toán
Tác giả(bs) CN Hedhli, Kamel El
Tác giả(bs) CN Khateeb, Amr Al
Nguồn trích Journal of Retailing and Consumer Services, 2023. Volume 75 ISSN: 1873-1384, ,
Địa chỉ Thư Viện Đại học Nguyễn Tất Thành
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100 |aAlnawas, Ibrahim
245 |aThe effects of app-related factors on app stickiness : |bThe role of cognitive and emotional app relationship quality / |cIbrahim Alnawas, Amr Al Khateeb, Kamel El Hedhli
260 |bElsevier, |c2023
300 |a16 pages.
520 |aPrior research tends to examine the effect of a narrow set of app-related factors on the construct of app relationship quality holistically. However, it is well-established that app relationship quality consists of cognitive and emotional aspects. To address these two issues, our study takes a more nuanced approach by examining a comprehensive set of app-related factors, including functional, offerings, experiential and relational factors, and their differential impacts on two distinct components of app relationship quality, namely cognitive app relationship quality (CARQ) and emotional app relationship quality (EARQ). It also examines the differential impact of CARQ and EARQ on app stickiness, which has long been considered as a managerial challenge. A ‘modular design approach’ was used to collect the data from an online UK consumer panel. 605 responses were analyzed using AMOS 24. The results indicated that functional and offering factors produced greater effects on CARQ than on EARQ. In contrast, experiential and relational factors were found to have stronger effects on EARQ than on CARQ. Further, CARQ was found to have a stronger effect on app stickiness compared to EARQ. The current study offers a detailed understanding of the factors that contribute to each component of app relationship quality and empirically demonstrates the differential effects of the cognitive and emotional aspects on app sickness. Such results are expected to help e-retailers to develop a strong digital presence, build future readiness for their brands, and design app-focused strategies using a consumer-centric approach.
653 |aApp stickiness
653 |aRelationship quality
653 |aStimulation-organism-response model
653 |aỨng dụng di động
653 |aMobile apps
690 |aKhoa Tài chính - Kế toán
700 |aHedhli, Kamel El
700 |aKhateeb, Amr Al
773 |tJournal of Retailing and Consumer Services, 2023|dVolume 75|x1873-1384
852 |aThư Viện Đại học Nguyễn Tất Thành
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