 |
ISBN
| 9781118526392 | |
DDC
| 658.827 | |
Tác giả CN
| Solis, Brian | |
Nhan đề
| X : the experience when business meets design / Brian Solis | |
Thông tin xuất bản
| New Jersey : John Wiley & Sons, 2015 | |
Mô tả vật lý
| 258 pages. ; [cm.] | |
Phụ chú
| Includes index | |
Tóm tắt
| Customer experience is the new marketing and it's also one of the hottest trends in business right now. Also known as CX, executives, strategists, and agencies alike are learning that the digital customer is notably different than the traditional customers before them. Expectations, the technology they use, how and where they make decisions and what it is they value is forcing strategists to rethink and redesign the customer journey for a multiscreen world. While rife with challenges, CX represents a life-saving opportunity for businesses to earn relevance among a new generation of connected customers. | |
Từ khóa tự do
| Branding | |
Từ khóa tự do
| Customer Experience – CX | |
Từ khóa tự do
| Experience Design | |
Từ khóa tự do
| rải nghiệm khách hàng | |
Từ khóa tự do
| Digital Transformation | |
Khoa
| Khoa Quản trị Kinh doanh | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
| |
000
| 00000nam#a2200000u##4500 |
|---|
| 001 | 55182 |
|---|
| 002 | 1 |
|---|
| 004 | 178F8D1D-C32B-41D0-A3B2-E749DF047ED6 |
|---|
| 005 | 202505271014 |
|---|
| 008 | 250527s2015 nju eng |
|---|
| 009 | 1 0 |
|---|
| 020 | |a9781118526392|c000 |
|---|
| 039 | |a20250527101400|bbacntp|c20250527094122|dbacntp|y20250527091259|zbacntp |
|---|
| 040 | |aNTT |
|---|
| 041 | |aeng |
|---|
| 044 | |anju |
|---|
| 082 | |a658.827|bS687|223 |
|---|
| 100 | |aSolis, Brian |
|---|
| 245 | |aX : |bthe experience when business meets design / |cBrian Solis |
|---|
| 260 | |aNew Jersey : |bJohn Wiley & Sons, |c2015 |
|---|
| 300 | |a258 pages. ; |c[cm.] |
|---|
| 500 | |aIncludes index |
|---|
| 520 | |aCustomer experience is the new marketing and it's also one of the hottest trends in business right now. Also known as CX, executives, strategists, and agencies alike are learning that the digital customer is notably different than the traditional customers before them. Expectations, the technology they use, how and where they make decisions and what it is they value is forcing strategists to rethink and redesign the customer journey for a multiscreen world. While rife with challenges, CX represents a life-saving opportunity for businesses to earn relevance among a new generation of connected customers. |
|---|
| 541 | |aMua |
|---|
| 653 | |aBranding |
|---|
| 653 | |aCustomer Experience – CX |
|---|
| 653 | |aExperience Design |
|---|
| 653 | |arải nghiệm khách hàng |
|---|
| 653 | |aDigital Transformation |
|---|
| 690 | |aKhoa Quản trị Kinh doanh |
|---|
| 691 | |aThương mại điện tử |
|---|
| 852 | |aThư Viện Đại học Nguyễn Tất Thành |
|---|
| 856 | 1|uhttp://elib.ntt.edu.vn/documentdata01/1 giaotrinh/600 congnghe/biasach_2025/55182_xtheexperiencethumbimage.jpg |
|---|
| 890 | |a0|b0|c1|d0 |
|---|
| |
Không tìm thấy biểu ghi nào
|
|
|
|